"snake and ladder" App Store Keywords Research Case | ASOTools
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"snake and ladder" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “snake and ladder” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ppt to pdf converter”, “gartic.io”, “youtube dashboard”, “sam smith”, “ricky”, “jbl connect”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “snake and ladder” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword snake and ladder from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
snake and ladders 36 6 249 43
snake and ladder game 19 30 250+ 51
the snake and ladder game 19 30 250+ 50
snake and ladders board game 12 30 250+ 61
snake and ladder online 11 4 248 51

The search volume of the core keyword snake and ladder in Google App Store reached 33, its difficulty level reached 13, and the number of apps related to it reached 249, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
???? Snakes and Ladders - Free Board Games ???? subsidy 43 18
2
Snakes and Ladders snakes and ladders game 13 6
3
Snakes & Ladders King jacobs ladder 33 46
4
Snake and Ladder ladder coach ≤5 18
5
Snake and ladder snakeladder 8 10
6
Snake and Ladder - Chutes and Ladders - Board Game the ladder challenge ≤5 30
7
Snakes and Ladders - Ludo Game सब्सिडी का गेम ≤5 18
8
Snakes & Ladders: Online Dice! snakes and ladders online 11 5
9
???? Snakes and Ladders Board Games ???? gabriela sabatini 39 47
10
Snake Ludo - Play with Snakes and Ladders subsidiary 39 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sname 70 24 250+ 130
snkee 70 30 250+ 152
whatsu 68 49 250+ 216
matu patlu 66 22 249 155
snake 63 76 250+ 84

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Retro Snake new snakie ≤5 4
2
Snake VS Block snake :) 63 10
3
slither.io game 70 100
4
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30
5
Snaker.io ! snaker 48 22
6
Snake Rivals - New Snake Games in 3D games of snakes 60 12
7
Snake.is - io Snake Game slider.io 41 6
8
貪吃蛇進化論 贪吃蛇 14 21
9
3D Snake . io snake io 3d offline ≤5 30
10
Snake Xenzia nokia keypad mobile snake games ≤5 21

These five keywords: “sname”, “snkee”, “whatsu”, “matu patlu”, “snake”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Retro Snake”, “Snake VS Block”, “slither.io”, “Snake.io - Fun Addicting Arcade Battle .io Games”, “Snaker.io !”, “Snake Rivals - New Snake Games in 3D”, “Snake.is - io Snake Game”, “貪吃蛇進化論”, “3D Snake . io”, “Snake Xenzia”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “snake and ladder”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “snake and ladder