"puzzle game" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puzzle game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hurts”, “make logo”, “raid: shadow legends”, “needforspeed”, “nsd”, “free mahjong”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “puzzle game” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puzzle game from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
puzzle game | 38 | 51 | 250+ | 205 |
puzzle game\ | 38 | 34 | 250+ | 207 |
online puzzle game | 24 | 30 | 250+ | 189 |
block puzzle game | 23 | 18 | 250+ | 121 |
words puzzle game | 21 | 20 | 250+ | 184 |
The search volume of the core keyword puzzle game in Google App Store reached 39, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 208 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Puzzle Game | puzzle game | 38 | 51 | |
2 |
|
Jigsaw Puzzles Pro ???? - Free Jigsaw Puzzle Games | pazzel | 45 | 31 |
3 |
|
Unblock The Ball - Roll & Drag Block Puzzle Games | equilibrium puzzle game | ≤5 | 30 |
4 |
|
Jigsaw Puzzles - Puzzle Game | puzzls | 55 | 33 |
5 |
|
Smart Puzzles Collection | smart game | 29 | 28 |
6 |
|
Magic Jigsaw Puzzles | free online puzzles | 26 | 30 |
7 |
|
Jigsaw Puzzles Epic | puzz | 55 | 83 |
8 |
|
Jigsaw Free - Popular Brain Puzzle Games | puzzle | 55 | 91 |
9 |
|
Kids' Puzzles | setting game | 29 | 37 |
10 |
|
Horse Jigsaw Puzzles Game - For Kids & Adults ???? | puzzles game | 25 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
gamaes | 75 | 64 | 250+ | 246 |
gnaes | 75 | 64 | 250+ | 246 |
drop boxes | 72 | 38 | 250+ | 191 |
habiendo | 68 | 64 | 249 | 246 |
cleverness | 68 | 62 | 250+ | 239 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Candy Landy - Match 3 Puzzle : Free Games 2020 | j u e g o s gratis | 58 | 52 |
2 |
|
Flow Free: Hexes | hexes | 38 | 43 |
3 |
|
Puzzle Game | puzzle game | 39 | 32 |
4 |
|
Real Bottle Shooting Free Games: 3D Shooting Games | mew games | 31 | 45 |
5 |
|
Car Driving Parking Offline Games 2020 - Car Games | geams cars | 53 | 32 |
6 |
|
Rummy - free card game | macchiavelli | 46 | 30 |
7 |
|
Flying Car Shooting Game: Modern Car Games 2020 | cars games cars | 53 | 30 |
8 |
|
My Restaurant Empire - 3D Decorating Cooking Game | ristorante 3d | ≤5 | 13 |
9 |
|
Block! Hexa Puzzle™ | játékok | 38 | 52 |
10 |
|
Mountain Auto Tuk Tuk Rickshaw : New Games 2020 | game bataiye naya wala | ≤5 | 24 |
These five keywords: “gamaes”, “gnaes”, “drop boxes”, “habiendo”, “cleverness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Candy Landy - Match 3 Puzzle : Free Games 2020”, “Flow Free: Hexes”, “Puzzle Game”, “Real Bottle Shooting Free Games: 3D Shooting Games”, “Car Driving Parking Offline Games 2020 - Car Games”, “Rummy - free card game”, “Flying Car Shooting Game: Modern Car Games 2020”, “My Restaurant Empire - 3D Decorating Cooking Game”, “Block! Hexa Puzzle™”, “Mountain Auto Tuk Tuk Rickshaw : New Games 2020”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “puzzle game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: