"free mahjong" App Store Keywords Research Case | ASOTools
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"free mahjong" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free mahjong” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google app drive”, “film camera”, “tony hawk pro skater”, “buses games”, “voice changer”, “bearded dragon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free mahjong” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free mahjong from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mahjong free 43 11 249 126
mahjong free games 31 11 250+ 138
mahjong games free 31 11 250+ 132
mahjong games for free 31 10 250+ 127
free mahjong games 31 10 249 133

The search volume of the core keyword free mahjong in Google App Store reached 39, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 130 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mahjong mahj 61 80
2
Mahjong Solitaire: Classic mahjong 24/7 45 30
3
Mahjong City Tours: Free Mahjong Classic Game mahjiong 61 13
4
Mahjong mahjongg 61 14
5
Mahjong Master mahjong world masters 2018 ≤5 30
6
Mahjong Titan mahjo 61 79
7
Mahjong Solitaire Free 麻将连连看休闲游戏 ≤5 9
8
Mahjong Blossom Solitaire mahjong tile solitaire ≤5 5
9
Mahjong mah jong 61 15
10
Mahjong majomg 61 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mahj 61 80 250+ 135
mahjo 61 79 250+ 129
majomg 61 15 250+ 148
mah jong 61 15 250+ 143
mahjongs 61 14 250+ 145

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mahjong majonf 61 14
2
Mahjong mahjong (1bsyl) ≤5 30
3
Mahjong majomg 61 15
4
Mahjong Epic mahjong royal ≤5 30
5
Mahjong mahjongg 61 14
6
Mahjong Solitaire solitaire mahjong 36 9
7
Mahjong Master mahjong world masters 2018 ≤5 30
8
Mahjong Titan mahjo 61 79
9
Mahjong Solitaire: Classic mahjong 24/7 45 30
10
Mahjong Solitaire Games mahjo 61 79

These five keywords: “mahj”, “mahjo”, “majomg”, “mah jong”, “mahjongs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mahjong”, “Mahjong”, “Mahjong”, “Mahjong Epic”, “Mahjong”, “Mahjong Solitaire”, “Mahjong Master”, “Mahjong Titan”, “Mahjong Solitaire: Classic”, “Mahjong Solitaire Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free mahjong”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free mahjong