"performance" App Store Keywords Research Case | ASOTools
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"performance" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “performance” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fl studio 20”, “kim possible”, “serial killers”, “veterinarians”, “çeviri”, “car wash”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “performance” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword performance from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
performances 48 31 250+ 195
teleperformance 34 45 249 224
performance management 31 9 250+ 62
performance appraisal 29 30 250+ 63
performance matters 28 30 250+ 177

The search volume of the core keyword performance in Google App Store reached 36, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
dfndr performance: clean, boost, speed & space performace 48 44
2
Performance Tweaker (ROOT) perfomance 48 32
3
CPU Monitor - temperature, usage, performance cpu temp 22 8
4
Performance Mobile pfg 21 41
5
AVG Cleaner – Junk Cleaner, Memory & RAM Booster memory cleaner 21 23
6
Mobile Performance Meter mobile meter 8 9
7
Game Booster | Play Games Faster & Smoother game booster 35 44
8
Droid Optimizer optimizer 28 48
9
CPU Speed / Performance Test processor speed test ≤5 10
10
Avast Cleanup & Boost, Phone Cleaner, Optimizer cleanup 32 35

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
beeg 85 51 250+ 212
tiek took 83 57 250+ 241
mobils 72 61 249 241
tiktik 67 18 250+ 96
cc cleaner 61 27 250+ 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
UC Browser Mini-Download Video Status & Movies isaimini 63 34
2
Opera Mini - fast web browser operas 60 21
3
Kiss Kiss: Spin the Bottle for Chatting & Fun xxxxxx 100 23
4
UC Browser- Free & Fast Video Downloader, News App u cv browser 61 19
5
Opera Mini browser beta opening ceremony 28 40
6
Massage Videos sxsw 2018 14 34
7
XX Hot Video Downloader : XXVI Video Downloader xxx porn videos 85 28
8
HD Video Player proun 16 38
9
BIGO LIVE–Live Stream, Live Chat, Go Live b 70 76
10
SAX Video Player - All Format HD Video Player 2020 aplikasi video bokeh full indonesia ≤5 18

These five keywords: “beeg”, “tiek took”, “mobils”, “tiktik”, “cc cleaner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “UC Browser Mini-Download Video Status & Movies”, “Opera Mini - fast web browser”, “Kiss Kiss: Spin the Bottle for Chatting & Fun”, “UC Browser- Free & Fast Video Downloader, News App”, “Opera Mini browser beta”, “Massage Videos”, “XX Hot Video Downloader : XXVI Video Downloader”, “HD Video Player”, “BIGO LIVE–Live Stream, Live Chat, Go Live”, “SAX Video Player - All Format HD Video Player 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “performance”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “performance