"puma" App Store Keywords Research Case | ASOTools
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"puma" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puma” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sabrina carpenter”, “t-shirts”, “karmas”, “seznam”, “xpress vpn”, “norsk tipping”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “puma” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puma from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pumas shoes 50 33 248 178
pumas 48 20 247 126
puma shoes 41 32 247 167
puma store 28 29 247 178
puma us 18 29 248 194

The search volume of the core keyword puma in Google App Store reached 59, its difficulty level reached 29, and the number of apps related to it reached 246, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUMATRAC Home Workouts, Training, Running, Fitness pumas shoes 50 33
2
PUMA台灣官方購物網站 puma us 18 29
3
Puma FastPay puma fast pay 11 35
4
PUMA Meetings puma meetings ≤5 30
5
Puma Family Sim Online наших 11 35
6
PUMA RS Computer Shoe puma company ≤5 30
7
Puma Wild felidae conservation fund ≤5 30
8
adidas adidas 70 27
9
Puma Gaze Keyboard Background puma security ≤5 30
10
Under Armour - Athletic Shoes, Running Gear & More under armour 60 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 249 247
nèlix 93 68 248 242
nefixe 93 26 250+ 153
nexfli x 93 30 250+ 135
neflexi 93 30 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Google Drive google drivs 85 42
3
Skype - free IM & video calls skype 71 27
4
Tumblr tumblr 68 45
5
Google Photos googlr 76 44
6
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
9
Hungry Shark Evolution shark 57 71
10
Happy Color™ – Color by Number colour 48 47

These five keywords: “twiiit”, “nèlix”, “nefixe”, “nexfli x”, “neflexi”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Google Drive”, “Skype - free IM & video calls”, “Tumblr”, “Google Photos”, “SoundCloud - Play Music, Audio & New Songs”, “Spotify: Listen to new music, podcasts, and songs”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, “Happy Color™ – Color by Number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “puma”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “puma