"bulgaria" App Store Keywords Research Case | ASOTools
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"bulgaria" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bulgaria” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “policeman”, “daum”, “campers for sale”, “ubicación”, “paper craft”, “residencial”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bulgaria” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bulgaria from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bulgarian 32 46 250+ 16
english bulgarian dictionary 14 30 250+ 36
bulgarian english dictionary 10 5 250+ 66
olx bulgaria 7 27 250+ 217
bulgarian bible ≤5 12 250+ 168

The search volume of the core keyword bulgaria in Google App Store reached 32, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 24 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Simply Learn Bulgarian simply learn bulgarian - travel to bulgaria ≤5 30
2
Radio Bulgaria: Free Online FM Radio online bg radio 14 6
3
History of Bulgaria iskam da znam ≤5 30
4
Touristic landmarks and sites of Bulgaria bulgaria tourism guide ≤5 30
5
Map of Bulgaria offline bulgaria map ≤5 30
6
Radio ENERGY (NRJ) Bulgaria nrj bg ≤5 30
7
Great Bulgaria Quiz българия игри ≤5 12
8
Bulgaria Air bulgaria air ≤5 30
9
???????? Bulgaria Flag Wallpapers българия 26 13
10
Radio Bulgaria AM FM Online българия радио ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
prvodac 66 23 250+ 167
prevodach 66 15 250+ 133
новини 65 32 250+ 186
novini 65 23 250+ 202
felenor 53 37 249 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Translate gooletranslet 100 35
2
Bulgarian-German Translator deutsch lernen bulgarisch ≤5 30
3
Free Language Translator App - Voice Translate Pro traducir ahora 8 10
4
All Languages Translator - Free Voice Translation language translator 46 44
5
Translate All Language - Voice Text Translator tranlatetor 100 30
6
Translate All-Free Photo& Conversation Translation transmate 100 9
7
Language Translator - Free interpreter Translator languague translator 48 13
8
Language Translator Free, Voice Text Translate All text extractor& translator pro ≤5 30
9
German-Turkish Translator almanca turkce ceviri 43 9
10
Easy Language Translator easy translator 13 10

These five keywords: “prvodac”, “prevodach”, “новини”, “novini”, “felenor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “Bulgarian-German Translator”, “Free Language Translator App - Voice Translate Pro”, “All Languages Translator - Free Voice Translation”, “Translate All Language - Voice Text Translator”, “Translate All-Free Photo& Conversation Translation”, “Language Translator - Free interpreter Translator”, “Language Translator Free, Voice Text Translate All”, “German-Turkish Translator”, “Easy Language Translator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bulgaria”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bulgaria