"forex rates" App Store Keywords Research Case | ASOTools
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"forex rates" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “forex rates” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alexa”, “النصر”, “fish”, “мультфильма”, “auto trader”, “links”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “forex rates” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword forex rates from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
forex rates live ≤5 30 250+ 78
forex currency rates live pakistan ≤5 30 250+ 67
foreign exchange rates & forex trading ≤5 30 249 107
instant forex rates ≤5 30 249 64
dailyfx - live forex rates calendar u0026 analysis ≤5 5 250+ 110

The search volume of the core keyword forex rates in Google App Store reached 60, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Exchange Rates & Currency Converter xchange rate 60 47
2
Forex Rates Live (Forex.pk) forex rates live ≤5 30
3
Forex Currency Rates forex currency 7 5
4
World Currency exchange rates curency exchange 53 5
5
Exchange Rates currency exchange widget ≤5 3
6
Easy Currency Converter currencies 51 8
7
Forex Currency Rates 2 instant forex rates ≤5 30
8
Currency FX Exchange Rates fx exchange rates 6 30
9
Xe Currency Converter & Money Transfer xcurrency converter 65 8
10
Currency Converter Plus Free with AccuRate™ currency convert 65 57

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
indexes 73 5 250+ 58
currency convert 65 57 250+ 57
xcurrency converter 65 8 250+ 73
cerency converter 65 6 250+ 64
currency converters 65 6 250+ 56

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stock Chart set index graph ≤5 30
2
Stock Chart Australia aroon for stock ≤5 18
3
London Stock Market hargreaves lansdown (hl) ≤5 23
4
Swiss Stock Market aktienkurse schweiz ≤5 30
5
Korea Stock Market kospi app ≤5 30
6
Journals DB doaj 29 31
7
Stock market free course $ Stock charts & Finance elearnmarkets- stock market u0026 free finance courses ≤5 4
8
Stocks Taiwan Stock Market Taiwan Stock Exchange taipei exchange ≤5 30
9
Stock Option Quotes option 34 47
10
Heat Index App heat index - hi ≤5 30

These five keywords: “indexes”, “currency convert”, “xcurrency converter”, “cerency converter”, “currency converters”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Stock Chart”, “Stock Chart Australia”, “London Stock Market”, “Swiss Stock Market”, “Korea Stock Market”, “Journals DB”, “Stock market free course $ Stock charts & Finance”, “Stocks Taiwan Stock Market Taiwan Stock Exchange”, “Stock Option Quotes”, “Heat Index App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “forex rates”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “forex rates