"princesses" App Store Keywords Research Case | ASOTools
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"princesses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “princesses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nailsalon”, “storm tracker”, “emits”, “dimitri”, “frozens”, “black butler”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “princesses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword princesses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
disney princesses 39 12 250+ 131
she ra and the princesses of power 31 35 249 212
princesses games 26 19 250+ 185
little princesses 26 12 250+ 144
disney princesses wallpaper 24 4 250+ 123

The search volume of the core keyword princesses in Google App Store reached 44, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 178 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barbie Magical Fashion bàrbie games 43 30
2
Princess Dress up Games - Princess Fashion Salon dressing 34 22
3
Mermaid Secrets 44-Brides Perfect Weddings Game joyplus 7 22
4
???? My Princess Town - Doll House Games for Kids ???? princesss 55 18
5
Little Panda: Princess Party princess party 9 9
6
Icy or Fire dress up game - Frozen Land frozen princess 19 12
7
Ice Princess Craft:❄️ Icy Crafting & Building frozen blocks ≤5 30
8
Royal Girls - Princess Salon princesse 21 18
9
PLAYMOBIL Princess playmobil princess 9 16
10
My Little Princess : Castle Playhouse pretend play my little princess 32 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sabuway 73 27 249 138
subway 72 76 250+ 67
c o c o 70 22 246 128
cocos 70 20 250+ 114
subway surfers 68 15 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers subway 72 76
2
Subway Princess Runner suffice 46 33
3
SUBWAY® aubway 54 22
4
Subway 3D : Surf Run 3d subway runner 8 4
5
Subway Endless - Train Surf Run پسر سکه خور اصلی ≤5 18
6
Subway Obstacle Course Runner: Runaway Escape sapoy ≤5 26
7
GUIDE Subway Winner Surferz guide for subway surfers ≤5 20
8
Subway ice queen runner frozen princess subway surf run ≤5 30
9
Subway London london subway surfers game ≤5 22
10
Subway Track - Endless Surf Run subway surfers track endless ≤5 30

These five keywords: “sabuway”, “subway”, “c o c o”, “cocos”, “subway surfers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Subway Princess Runner”, “SUBWAY®”, “Subway 3D : Surf Run”, “Subway Endless - Train Surf Run”, “Subway Obstacle Course Runner: Runaway Escape”, “GUIDE Subway Winner Surferz”, “Subway ice queen runner”, “Subway London”, “Subway Track - Endless Surf Run”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “princesses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “princesses