"postal code" App Store Keywords Research Case | ASOTools
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"postal code" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “postal code” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diwali”, “123movies”, “coolest”, “veganism”, “etransfer”, “traducteur anglais francais”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “postal code” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword postal code from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
what's my postal code 33 16 250+ 113
indian postal codes 31 4 250+ 32
find my postal code 18 30 250+ 82
sharjah postal code 6 8 249 79
find postal code ≤5 30 250+ 69

The search volume of the core keyword postal code in Google App Store reached 50, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
United States Zip (Postal) Codes zipcodes 33 28
2
Zip Code zip code 37 24
3
ZIP / Postal Codes USA post zip codes 17 10
4
Singapore Postal Code postal code app pakistan ≤5 4
5
Zip code search zip code search ≤5 30
6
Khmer Postal Code phnom penh postal code ≤5 30
7
Sharjah Postal Code sharjah postal code 6 8
8
Egypt Postal Code - Egypt Post الرقم البريدي المصري ≤5 22
9
পোস্টাল কোড ও ঠিকানা~postal code bd bangladesh post office code ≤5 30
10
India Pin Code, Postal code postal code india ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goggle classroom 95 26 249 125
nearest restaurants 87 17 250+ 111
google dribeve 85 38 248 177
goigle meets 83 57 248 227
giogle meet 83 56 248 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Classroom googel classroom 95 33
2
Google Meet goigle meets 83 57
3
G Classroom WebMode google class room 72 13
4
Google Docs goigle docs 83 41
5
Google Chat chat 59 93
6
ClassDojo class dojo 67 27
7
Teacher Classroom Care google car classroom app ≤5 19
8
Google Home hromecast 65 43
9
Expeditions sesseger 50 55
10
Google Chrome: Fast & Secure chrome 76 45

These five keywords: “goggle classroom”, “nearest restaurants”, “google dribeve”, “goigle meets”, “giogle meet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “G Classroom WebMode”, “Google Docs”, “Google Chat”, “ClassDojo”, “Teacher Classroom Care”, “Google Home”, “Expeditions”, “Google Chrome: Fast & Secure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “postal code”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “postal code