"powerpoint free" App Store Keywords Research Case | ASOTools
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"powerpoint free" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “powerpoint free” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mutual of omaha”, “geographic”, “wreck-it ralph”, “haters quotes”, “صيدلية الدواء”, “solo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “powerpoint free” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword powerpoint free from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
microsoft powerpoint download free 21 30 250+ 122
free powerpoint templates design 14 17 249 141
pdf to powerpoint converter free 14 7 250+ 123
free powerpoint presentation templates 7 19 249 157
powerpoint 2020 free ≤5 16 249 160

The search volume of the core keyword powerpoint free in Google App Store reached 40, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft PowerPoint: Slideshows and Presentations powerpoint 63 32
2
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
3
Google Slides goole slides 70 42
4
OfficeSuite - Office, PDF, Word, Excel, PowerPoint suites 43 52
5
Presentation Creator haiku deck 15 26
6
Zoho Show - Presentation Tool & Slideshow creator show 51 74
7
PDF to PowerPoint poseer point 61 51
8
WPS PDF, Word, Excel,PowerPoint Office Suite, 2020 wps office app free 2020 ≤5 24
9
PowerPoint to PDF powerpoint pdf 33 30
10
Polaris Office - Free Docs, Sheets, Slides + PDF pularis 51 47

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faceb 100 79 250+ 240
giamail 100 74 250+ 247
fassabook 100 64 249 231
fece book 100 63 249 223
face book 100 62 250+ 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook ficpok 100 72
2
Facebook Lite fcboook lit 73 60
3
Facebook Gaming gaking 55 49
4
Messenger – Text and Video Chat for Free messenger 83 86
5
Faster for Facebook Lite facebook news feed 21 14
6
Facebook Ads Manager business manager for facebook 50 30
7
Messenger Lite: Free Calls & Messages messenger lite 49 21
8
Facebook Local local 43 66
9
Workplace from Facebook work place 51 35
10
Swipe for Facebook swipe 39 62

These five keywords: “faceb”, “giamail”, “fassabook”, “fece book”, “face book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Facebook Gaming”, “Messenger – Text and Video Chat for Free”, “Faster for Facebook Lite”, “Facebook Ads Manager”, “Messenger Lite: Free Calls & Messages”, “Facebook Local”, “Workplace from Facebook”, “Swipe for Facebook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “powerpoint free”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “powerpoint free