"halloween wallpapers" App Store Keywords Research Case | ASOTools
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"halloween wallpapers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “halloween wallpapers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fishnet”, “indiabix”, “mmog”, “zoey 101”, “shutterstock”, “abyss”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “halloween wallpapers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword halloween wallpapers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
halloween wallpapers hd 11 1 250+ 19
hd halloween wallpapers 11 30 250+ 21
halloween live wallpapers ≤5 1 250+ 23
halloween wallpapers maker & screen builder ≤5 30 250+ 65
halloween wallpapers & backgrounds hd ≤5 30 250+ 58

The search volume of the core keyword halloween wallpapers in Google App Store reached 48, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halloween Wallpaper wallpaper halloween 48 30
2
Cute Halloween Wallpaper halloween wallpaper pattern ≤5 30
3
Halloween Wallpapers scary halloween wallpaper 19 1
4
Halloween Live Wallpaper halloween wallpapers hd 11 1
5
Halloween wallpapers halloween wallpaper sticker hd ≤5 30
6
Halloween Wallpaper mañana es hallowen ≤5 15
7
Cute Halloween Wallpapers HD hd halloween wallpapers pro for iphone 5/ipad ≤5 30
8
Halloween Wallpaper holloween wallpaper ≤5 30
9
Halloween Wallpaper scarecrow wallpaper ≤5 30
10
Halloween Wallpaper halloween wallpaper free ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
worpeper 77 31 250+ 205
wallaper 77 29 250+ 229
wallapaper 77 26 250+ 192
walpaper 77 22 250+ 196
wallpapers 72 72 250+ 215

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD 4/d 68 61
2
Wallpapers free - Video Wallpapers and Backgrounds hintergrundbilder 51 22
3
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
4
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
5
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
6
Live Wallpapers HD & Backgrounds 4k/3D - WALLOOP™ live wallpaper 56 85
7
dope wallpaper coolest wallpapers 60 22
8
GRUBL™ Live Wallpapers 4Κ & Ringtones lively wallpapers 50 25
9
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26
10
4K Wallpapers - HD, Live Backgrounds, Auto Changer download 4k wallpaper 26 10

These five keywords: “worpeper”, “wallaper”, “wallapaper”, “walpaper”, “wallpapers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD”, “Wallpapers free - Video Wallpapers and Backgrounds”, “ZEDGE™ Wallpapers & Ringtones”, “Wallpapers Full HD - Backgrounds 4K”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Live Wallpapers HD & Backgrounds 4k/3D - WALLOOP™”, “dope wallpaper”, “GRUBL™ Live Wallpapers 4Κ & Ringtones”, “Walli - 4K, HD Wallpapers & Backgrounds”, “4K Wallpapers - HD, Live Backgrounds, Auto Changer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “halloween wallpapers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “halloween wallpapers