"body mass index" App Store Keywords Research Case | ASOTools
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"body mass index" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “body mass index” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “malawi”, “cautions”, “adope”, “لديو”, “traduction francais espagnol”, “storya”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “body mass index” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword body mass index from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
body mass index calculator 31 7 250+ 28
body mass index calculator free ≤5 1 250+ 35
bmi calculator body mass index ≤5 1 250+ 31
body mass index bmi calculator ≤5 1 250+ 25
bmi 3d - body mass index in 3d ≤5 30 250+ 52

The search volume of the core keyword body mass index in Google App Store reached 41, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMI Calculator bmicalculator 66 3
2
Body Mass Index Calculator BMI body mass index calculator free ≤5 1
3
BMI Calculator bmi calcu 66 62
4
BMI Calculator whats my bmi 15 3
5
Body Mass Index & Ideal Weight Calculator corpulence index ≤5 23
6
Body Mass Index BMI Calculator bmi body mass index ≤5 30
7
BMI Body Mass Index bmi 3d - body mass index in 3d ≤5 30
8
Body Mass Index - Weight loss, Calorie Counter 女性养生-女人必看的乳房保健 呵护您的卵巢 助您排毒养颜 远离月经不调和内分泌失调的困扰 ≤5 30
9
Ideal Weight - BMI Calculator & Tracker ideal weight calculator 26 6
10
BMI Calculator & Weight Loss Tracker мой идеальный вес ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bmi calcu 66 62 250+ 27
bmicalculator 66 3 250+ 16
bmi calculator 56 59 250+ 26
bmi calculator‰ 56 1 250+ 6
bmi 53 67 250+ 30

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMI Calculator calcular gordura corporal 11 5
2
BMI Calculator bmicalculator 66 3
3
BMI Calculator whats my bmi 15 3
4
BMI Calculator: Body Fat Percentage & Ideal Weight bmi & body fat percentage calculator 9 6
5
NIH BMI Calculator the national heart lung and blood institute ≤5 30
6
BMI Calculator my bmi 2 ≤5 30
7
BMI Calculator peso ideale bambini ≤5 30
8
BMI Calculator & Ideal Weight - Calorie Calculator calculator net 26 12
9
BMI Calculator - Body Mass Index & Food Calculator body mass index calculator free ≤5 1
10
BMI Calculator & Weight Loss Tracker мой идеальный вес ≤5 6

These five keywords: “bmi calcu”, “bmicalculator”, “bmi calculator”, “bmi calculator‰”, “bmi”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator: Body Fat Percentage & Ideal Weight”, “NIH BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator & Ideal Weight - Calorie Calculator”, “BMI Calculator - Body Mass Index & Food Calculator”, “BMI Calculator & Weight Loss Tracker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “body mass index”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “body mass index