"powerlift" App Store Keywords Research Case | ASOTools
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"powerlift" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “powerlift” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mp3 converter to wav”, “notify”, “zippay”, “task force”, “nakamura”, “wordpad”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “powerlift” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword powerlift from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
powerlifter 36 6 250+ 47
powerlifting 29 13 250+ 81
powerlifting tools ≤5 11 250+ 179
nsuns lp powerlifting workout ≤5 30 250+ 227
girls who powerlift ≤5 30 250+ 214

The search volume of the core keyword powerlift in Google App Store reached 36, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stronglifts 5x5 - Weight Lifting & Gym Workout Log weight lift 38 17
2
Intensity - Powerlifting Workout Tracker & Gym Log powerlifting 29 13
3
Powerlifter - 531 Weightlifting Log powerlifter 36 6
4
WL analysis - barbell path tracker iron path 9 23
5
Sheiko Powerlifting Workout deadlifts 46 27
6
NextSet - Powerlifting Program Builder powerlifting trainer ≤5 30
7
Juggernaut Powerlifting Tracker hybrid performance method 7 12
8
Powerlifting powerlifting training ≤5 6
9
My Lift: Measure your max strength carlos balsalobre ≤5 11
10
Gym Workout Tracker & Planner for Weight Lifting krachttraining 11 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
plante fitness 66 20 250+ 142
planet fittness 66 16 249 115
pelaton 61 46 249 215
peloton 61 24 250+ 172
timelo 58 58 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Planet Fitness planet fotness 66 26
2
Planet Fitness Australia planet fitness australia ≤5 30
3
Planet Fitness Virtual Trainer plannet fitness 66 19
4
FitOn - Free Fitness Workouts & Personalized Plans polates 55 20
5
Map My Fitness Workout Trainer map my fitness 29 24
6
Calorie Counter - MyFitnessPal my fitness pal 58 19
7
8fit Workouts & Meal Planner sasha fitness 31 25
8
Weight Loss Workout for Women, Lose Weight Fitness garcinia cambogia 36 26
9
Planet Fitness - Pedometer & Water Intake Reminder planet fitness app 22 13
10
Planet Fitness Huacho planet fitness 66 25

These five keywords: “plante fitness”, “planet fittness”, “pelaton”, “peloton”, “timelo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Planet Fitness”, “Planet Fitness Australia”, “Planet Fitness Virtual Trainer”, “FitOn - Free Fitness Workouts & Personalized Plans”, “Map My Fitness Workout Trainer”, “Calorie Counter - MyFitnessPal”, “8fit Workouts & Meal Planner”, “Weight Loss Workout for Women, Lose Weight Fitness”, “Planet Fitness - Pedometer & Water Intake Reminder”, “Planet Fitness Huacho”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “powerlift”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “powerlift