"power director" App Store Keywords Research Case | ASOTools
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"power director" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “power director” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “reglas”, “addicting games”, “sume”, “quotes lover”, “venetian”, “photo scan”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “power director” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword power director from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
by power director 43 27 250+ 190
director power 43 21 250+ 157
cyberlink by power director 28 22 249 154
cyberlink power director 26 33 250+ 209
power director video editor 11 17 250+ 176

The search volume of the core keyword power director in Google App Store reached 46, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 183 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PowerDirector - Video Editor App, Best Video Maker power 61 74
2
Guide Power Director - Video Editor 2020 by power director 43 27
3
Power Director Video Editing Tutorials in Hindi by power productor ≤5 26
4
ActionDirector Video Editor - Edit Videos Fast action video 29 18
5
Film Maker Pro - Free Movie Maker & Video Editor film 55 56
6
PhotoDirector Photo Editor: Edit & Create Stories photo efit 37 31
7
Ad Director: Video Maker for Business cuplikan ≤5 23
8
Power Media Player windows 10 media player 26 30
9
KineMaster - Video Editor, Video Maker k 68 77
10
Video Editor, Crop Video, Edit Video, Magic Effect video edit 51 68

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yiutuber 100 43 250+ 193
yputube 100 40 249 193
yutuob 100 40 249 186
¥youtube 100 24 250+ 140
you tubetube 100 20 249 150

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube Kids youtoubu 100 30
3
YouTube Music - Stream Songs & Music Videos u tiube 100 30
4
Free Music & Videos - Music Player for YouTube yutube free download 80 30
5
YouTube Studio youtubestadio 63 41
6
Yance Tube - Video Downloader & Floating Player panced 23 31
7
YouTube TV - Watch & Record Live TV yo utibe 100 30
8
YouTube VR youtube vr 23 5
9
Video Player Perfect اللتيب 43 53
10
Downloader - Free Video Downloader App descargados 56 57

These five keywords: “yiutuber”, “yputube”, “yutuob”, “¥youtube”, “you tubetube”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids”, “YouTube Music - Stream Songs & Music Videos”, “Free Music & Videos - Music Player for YouTube”, “YouTube Studio”, “Yance Tube - Video Downloader & Floating Player”, “YouTube TV - Watch & Record Live TV”, “YouTube VR”, “Video Player Perfect”, “Downloader - Free Video Downloader App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “power director”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “power director