"portos" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “portos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “student loans”, “met”, “vrijeme”, “my way”, “suggesting”, “honeybee”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “portos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword portos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
portos bakery 28 45 250+ 239
portos hutten heights ≤5 27 250+ 245
portos dos açores ≤5 22 249 221
portos games ≤5 30 250+ 206
liga macaense de desportos ≤5 30 250+ 169

The search volume of the core keyword portos in Google App Store reached 43, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Carrier Landings carrier landing 11 15
2
AirFighters eurofighter 33 27
3
Marina Militare It Navy Sim marina 36 45
4
F18 Carrier Landing Lite f 18 38 23
5
Extreme Landings landings 33 15
6
Air Navy Fighters Lite f 18 super hornet 29 20
7
Helicopter Sim helicopter sim hellfire ≤5 19
8
RFS - Real Flight Simulator flight simulatir 43 17
9
Blue Angels: Aerobatic Flight Simulator blue angels 27 16
10
Extreme Landings Pro extreme landings pro ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inesta gram 100 39 248 179
instugrame 100 30 249 234
netglixx 93 30 249 29
nearest restaurants 87 19 250+ 115
pairbnb 80 61 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instaram 100 48
2
Instasize: Photo Editor + Collage instagram size 28 15
3
Downloader for Instagram: Photo & Video Saver video download for instagram 66 30
4
Layout from Instagram: Collage layout 51 43
5
Repost for Instagram - Regrann regann 38 43
6
Video, Photo & Story downloader for Instagram - IG download video insta 66 30
7
Threads from Instagram threads 48 25
8
Coolgram - Instagram panorama, grid and square coolgram - instagram panorama grid and square ≤5 26
9
Insta Tools - An Integrated Instagram Toolkit instagram hacks 30 16
10
IMVU: Avatar Virtual life game 3d. Chat and Social imvu 63 43

These five keywords: “inesta gram”, “instugrame”, “netglixx”, “nearest restaurants”, “pairbnb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Instasize: Photo Editor + Collage”, “Downloader for Instagram: Photo & Video Saver”, “Layout from Instagram: Collage”, “Repost for Instagram - Regrann”, “Video, Photo & Story downloader for Instagram - IG”, “Threads from Instagram”, “Coolgram - Instagram panorama, grid and square”, “Insta Tools - An Integrated Instagram Toolkit”, “IMVU: Avatar Virtual life game 3d. Chat and Social”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “portos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “portos