"indian premier league" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “indian premier league” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sober”, “emax”, “doc”, “echidna”, “sostenible”, “lego harry potter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “indian premier league” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword indian premier league from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
indian premier league game cricket 11 8 250+ 106
stick cricket indian premier league ≤5 20 250+ 196
indian premier league cricket game 3d 2019 ≤5 9 249 118
indian cricket premier league games ≤5 7 250+ 125
indian premier league cricket game offline ≤5 7 250+ 117

The search volume of the core keyword indian premier league in Google App Store reached 41, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
IPL 2020 live ipl 88 14
2
Indian Cricket Premiere League : IPL 2020 Cricket cricket ipl 32 9
3
WCB T20 Premier League Cup India t20i ≤5 12
4
Indian Premier Cricket League 20 : Cricket Games ipl games 20 overs games 2019 ≤5 30
5
Real Cricket™ Premier League cricket premier league ≤5 7
6
IPL 2020 - Indian Premier League App indian premier league 2020 game ≤5 5
7
Indian Super League - Official App hero league app ≤5 13
8
IPL Live Score - Cricket Line Guru live updates for ipl ≤5 30
9
Live score Indian league Cricket 2020 live results vivo ipl 2020 player list ≤5 5
10
IPL Cricket League 2020 Cup - New T20 Cricket Game ipl cricket games 2020 new games ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
live ipl 88 14 250+ 52
ipl score live 88 9 250+ 57
i.p.l 87 5 250+ 27
espn 78 41 248 125
crick 75 75 249 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
IPL 2020 i.p.l 87 5
2
Vivo IPL 2020 - Live Score 2020 vivo ipl 12 4
3
Live Cricket IPL 2020 - IPL Live Tv Match ipl live cricket 32 4
4
YuppTV - LiveTV, Movies, Music, IPL Live, Cricket yupp tv 39 11
5
Star Hot Sports ; Ipl 2020 Live Cricket Tips star sports cricket 26 6
6
Cricbuzz - Live Cricket Scores & News ipl score live 88 9
7
IPL Live Score - Cricket Line Guru live updates for ipl ≤5 30
8
Live Cricket 2020 : IPL T20 Live Score & Fixtures ipl t 20 50 7
9
Live Line & Cricket Scores - Cricket Exchange live score cricket 70 9
10
Gazi TV Live IPL Sports Channels 2020 gazi tv 13 7

These five keywords: “live ipl”, “ipl score live”, “i.p.l”, “espn”, “crick”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “IPL 2020”, “Vivo IPL 2020 - Live Score”, “Live Cricket IPL 2020 - IPL Live Tv Match”, “YuppTV - LiveTV, Movies, Music, IPL Live, Cricket”, “Star Hot Sports ; Ipl 2020 Live Cricket Tips”, “Cricbuzz - Live Cricket Scores & News”, “IPL Live Score - Cricket Line Guru”, “Live Cricket 2020 : IPL T20 Live Score & Fixtures”, “Live Line & Cricket Scores - Cricket Exchange”, “Gazi TV Live IPL Sports Channels 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “indian premier league”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “indian premier league