"student loans" App Store Keywords Research Case | ASOTools
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"student loans" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “student loans” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “2303”, “fights games”, “mensagger”, “red room”, “simpsons wallpapers”, “cms”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “student loans” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword student loans from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
loans student 46 6 248 69
discover student loans 32 34 248 192
navient student loans 28 40 247 214
nelnet student loans 22 28 247 168
aes student loans 19 36 248 214

The search volume of the core keyword student loans in Google App Store reached 35, its difficulty level reached 6, and the number of apps related to it reached 248, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FedLoan Student Loans loans student 46 6
2
myStudentAid faffa 55 50
3
Great Lakes Mobile greatlakes 45 35
4
Navient Loans navient 43 49
5
Loan For Students - FAQ & Tips student loan 38 10
6
Nelnet nelnet 41 51
7
Outsmart Student Loans - Money Compass student loans money compass ≤5 2
8
AES Student Loans aes 39 29
9
Chipper: Crush Student Loans chipper: crush student loans ≤5 30
10
The ChangEd App - Student Loan Payoff Manager changed 46 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tiek took 83 57 250+ 241
canvas 81 60 248 50
canva 76 58 248 129
credit scoring 72 8 250+ 59
kreditkarma 70 42 250+ 194

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TikTok tik tok 87 41
2
TickTick: ToDo List Planner, Reminder & Calendar ticktick 34 16
3
Tik Tik - Funny Video for Tik Tok tik'tik 31 30
4
Downloader TikTok No Watermark - DoTik dootalk 12 30
5
Miga Town: My World mida 51 43
6
Music player - 10 bands equalizer Audio player taught 39 24
7
Videos for Tik Tok App nautanki video 19 18
8
Video Downloader for TikTok tjkok 83 57
9
Video Downloader for TikTok tiltak video ≤5 23
10
Open Camera camerz 61 33

These five keywords: “tiek took”, “canvas”, “canva”, “credit scoring”, “kreditkarma”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TikTok”, “TickTick: ToDo List Planner, Reminder & Calendar”, “Tik Tik - Funny Video for Tik Tok”, “Downloader TikTok No Watermark - DoTik”, “Miga Town: My World”, “Music player - 10 bands equalizer Audio player”, “Videos for Tik Tok App”, “Video Downloader for TikTok”, “Video Downloader for TikTok”, “Open Camera”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “student loans”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “student loans