"poker play" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “poker play” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fertility”, “menurut”, “share it it”, “skin maker for minecraft”, “boy baby names”, “t rex”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “poker play” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword poker play from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
how to play poker 28 9 250+ 106
play poker 19 13 250+ 116
poker player 14 12 250+ 127
poker players 10 9 250+ 119
play free poker online 6 10 250+ 134

The search volume of the core keyword poker play in Google App Store reached 34, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
World Series of Poker WSOP Free Texas Holdem Poker poker 56 80
2
Zynga Poker – Free Texas Holdem Online Card Games pkoer 51 20
3
PokerStars Play: Free Texas Holdem Poker & Casino pokerstars casino 34 28
4
PokerStars: Free Poker Games with Texas Holdem pokerstara 53 19
5
Poker Games: World Poker Club покер 22 10
6
Poker Heat™ - Free Texas Holdem Poker Games poker heat 16 14
7
Poker Texas Holdem Live Pro gamedesire 34 29
8
DH Texas Poker - Texas Hold'em dh 45 44
9
Live Hold’em Pro Poker - Free Casino Games holdem live ≤5 11
10
Scatter HoldEm Poker - Texas Holdem Online Poker scattered 38 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
3 66 100 250+ 213
(3) 66 38 250+ 210
alexis texas 58 46 249 213
goldd 58 12 250+ 103
poker 56 80 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket tee 50 60
2
Magic Tiles 3 piaon 58 20
3
Ice Scream 3: Horror Neighborhood icecre 68 11
4
Teen Patti by Octro - Indian Poker dean brody 18 44
5
G-Switch 3 uswitch 45 50
6
Demolition Derby 3 demonstration 41 20
7
Shadow Fight 3 - RPG fighting game fight 48 84
8
Three three 44 60
9
SAS: Zombie Assault 3 sas 3 16 30
10
Draw a Stickman: EPIC 3 draw a stickman: epic 3 15 27

These five keywords: “3”, “(3)”, “alexis texas”, “goldd”, “poker”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket”, “Magic Tiles 3”, “Ice Scream 3: Horror Neighborhood”, “Teen Patti by Octro - Indian Poker”, “G-Switch 3”, “Demolition Derby 3”, “Shadow Fight 3 - RPG fighting game”, “Three”, “SAS: Zombie Assault 3”, “Draw a Stickman: EPIC 3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “poker play”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “poker play