"fertility" App Store Keywords Research Case | ASOTools
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"fertility" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fertility” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ninja”, “panic room”, “woodman”, “chuy”, “onx hunt”, “cat fishing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fertility” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fertility from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
infertility 28 20 250+ 88
fertility tracker 25 12 250+ 85
fertility friend 23 17 250+ 114
male infertility 21 22 250+ 140
infertility treatment 21 10 249 78

The search volume of the core keyword fertility in Google App Store reached 35, its difficulty level reached 34, and the number of apps related to it reached 249, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ovia Fertility: Ovulation & Cycle Tracker olvation 46 39
2
Fertility Friend Ovulation App fertility friend 23 17
3
Ovulation Calendar & Fertility días fertiles 36 13
4
Period Tracker, Ovulation Calendar & Fertility app tracker 56 89
5
GLOW. Ovulation & Period Tracker gloow 55 37
6
Flo Health & Period tracker. My Ovulation Calendar flo 59 46
7
Femometer - Fertility Tracker fermenter 43 43
8
WOOM - Ovulation & Fertility wooom ≤5 30
9
Fertility, Ovulation App & Pregnancy Tracker ela 34 39
10
Period Tracker - Period Calendar Ovulation Tracker p.c 55 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
htracker 60 62 250+ 248
flo 59 46 250+ 151
natural 58 66 250+ 26
calendrio 58 16 250+ 145
bb&t 57 49 249 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HTTrack Website Copier httrack 26 40
2
GetThemAll Any File Downloader embedding 39 40
3
Period Tracker, Ovulation Calendar & Fertility app tracker 56 89
4
Flo Health & Period tracker. My Ovulation Calendar flo 59 46
5
WordPress word press 61 42
6
Period Tracker - Period Calendar Ovulation Tracker p.c 55 10
7
Family Locator trackers 44 20
8
Google Chrome: Fast & Secure chrome 76 47
9
Minecraft minecraft 80 95
10
Strava: Track Running, Cycling & Swimming strava 61 24

These five keywords: “htracker”, “flo”, “natural”, “calendrio”, “bb&t”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HTTrack Website Copier”, “GetThemAll Any File Downloader”, “Period Tracker, Ovulation Calendar & Fertility app”, “Flo Health & Period tracker. My Ovulation Calendar”, “WordPress”, “Period Tracker - Period Calendar Ovulation Tracker”, “Family Locator”, “Google Chrome: Fast & Secure”, “Minecraft”, “Strava: Track Running, Cycling & Swimming”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fertility”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fertility