"poker" App Store Keywords Research Case | ASOTools
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"poker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “poker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “geometry dash”, “usa”, “earphones”, “pneumonia”, “léa”, “vaccines”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “poker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword poker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pokerstara 53 19 250+ 142
ppppoker 51 43 250+ 206
pokerqq 51 34 249 183
dewa pokerqq 50 55 248 243
poker stars 50 15 249 116

The search volume of the core keyword poker in Google App Store reached 56, its difficulty level reached 82, and the number of apps related to it reached 250+, among them, there are 128 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
World Series of Poker WSOP Free Texas Holdem Poker poker games 43 21
2
Zynga Poker – Free Texas Holdem Online Card Games prominence 45 37
3
Texas Hold'em & Omaha Poker: Pokerist texas hold'em 28 19
4
Poker Games: World Poker Club покер 22 11
5
Mega Hit Poker: Texas Holdem mega poker 33 13
6
Poker Legends: Free Texas Holdem Poker Tournaments poker tournament 10 10
7
Poker Heat™ - Free Texas Holdem Poker Games poker heat 16 14
8
Poker Offline offline poker 13 11
9
DH Texas Poker - Texas Hold'em texas 56 73
10
PokerStars: Free Poker Games with Texas Holdem pokerstara 53 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
3 66 100 250+ 218
(3) 66 38 250+ 210
÷ 3 66 35 248 212
unibet 65 21 249 132
alexis texas 58 46 249 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ice Scream 3: Horror Neighborhood ice creamery 68 7
2
Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket tee 50 60
3
Magic Tiles 3 tiles 49 58
4
Fun Run 3 - Multiplayer Racing Games السبق 66 41
5
Red Ball 3: Jump for Love red ball 3 22 12
6
Loco Craft: 3 Creative Maps minecraft 3 9 13
7
G-Switch 3 uswitch 45 50
8
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
9
Draw a Stickman: EPIC 3 huey p newton 26 46
10
Paper.io 3D vodoo 42 42

These five keywords: “3”, “(3)”, “÷ 3”, “unibet”, “alexis texas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ice Scream 3: Horror Neighborhood”, “Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket”, “Magic Tiles 3”, “Fun Run 3 - Multiplayer Racing Games”, “Red Ball 3: Jump for Love”, “Loco Craft: 3 Creative Maps”, “G-Switch 3”, “Stickman Party: 1 2 3 4 Player Games Free”, “Draw a Stickman: EPIC 3”, “Paper.io 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “poker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “poker