"supermarkets" App Store Keywords Research Case | ASOTools
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"supermarkets" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “supermarkets” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “survival”, “skateboarding”, “ed”, “nattube”, “eyed”, “pot”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “supermarkets” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword supermarkets from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
united supermarkets 29 42 249 224
lucky’s supermarkets 25 44 250+ 235
lucky supermarkets 24 41 249 223
my supermarkets 24 11 249 130
harveys supermarkets 17 40 250+ 239

The search volume of the core keyword supermarkets in Google App Store reached 72, its difficulty level reached 15, and the number of apps related to it reached 249, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Supermarket Game supper market 72 16
2
Supermarket Cashier Simulator - Money Math Game spermarket 72 22
3
Idle Supermarket Tycoon - Tiny Shop Game supermarket 58 67
4
Supermarket Mania Journey winkels 38 49
5
Supermarket Cash Register Sim: Girls Cashier Games super marcher 63 30
6
Supermarket Grocery Superstore - Supermarket Games superstore 36 43
7
Supermarket Game 2 supermarket game 2 ≤5 30
8
My Supermarket Story : Store tycoon Simulation my supermarkets 24 11
9
Baby Panda's Supermarket baby shopping 46 19
10
Supermarket Shopping Cash Register Cashier Games juegos de tiendas 14 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cotsco 80 43 250+ 221
costco 74 43 250+ 209
aldies 73 45 250+ 231
sam s clubs 73 37 249 185
sam's clubs 73 30 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Costco Wholesale costco 74 43
2
Costco Connection the costco connection ≤5 31
3
Sam's Club sam s clubs 73 37
4
Target tatget 82 21
5
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
6
Best Buy best buu 82 53
7
Wayfair - Shop All Things Home wayfair 70 39
8
Sears – Shop smarter, faster & save more sears 52 46
9
BJ's Wholesale Club b.j.'s 61 51
10
Walmart Shopping & Grocery walmate 88 31

These five keywords: “cotsco”, “costco”, “aldies”, “sam s clubs”, “sam's clubs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Costco Wholesale”, “Costco Connection”, “Sam's Club”, “Target”, “US Shop Online: Coupons, Deals for Online Shopping”, “Best Buy”, “Wayfair - Shop All Things Home”, “Sears – Shop smarter, faster & save more”, “BJ's Wholesale Club”, “Walmart Shopping & Grocery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “supermarkets”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “supermarkets