"vaccines" App Store Keywords Research Case | ASOTools
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"vaccines" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vaccines” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “plumbers”, “health”, “foodo”, “big”, “gaara”, “download google chrome”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vaccines” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vaccines from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
vaccines for children 19 15 250+ 114
shots vaccines 7 9 248 80
vaccines tracker lite ≤5 30 250+ 174
petmooby - pet, vaccines, tips ≤5 30 249 48
vaccines on the go ≤5 24 250+ 199

The search volume of the core keyword vaccines in Google App Store reached 58, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Immunization record immunization record 19 10
2
Tat3eem Reminder وزارة الصحة السعودية تطعيمات الاطفال ≤5 30
3
Vaccine Clicker virus clickers ≤5 15
4
CHRISSS, Mon Carnet de Santé votre suivi santé ≤5 30
5
Echicken gavran kombdi palan ≤5 6
6
go4vaccine-vaccination planner vaccination 58 11
7
ChickFarm poultry batch manager ≤5 5
8
MyVac التلقيح ≤5 6
9
Vaccine Shot vaccine 42 21
10
ছাগলের বসন্ত রোগের টিকা ~ Goat Spring Vaccine goat vaccination schedule ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
petsmart 64 40 249 183
hoodsite 63 30 250+ 225
chewt 61 33 248 168
publicar 60 42 250+ 216

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO mwtwo 87 45
2
Among Us among us 87 77
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 55
5
World of Tanks Blitz MMO world of tanks 50 21
6
Episode - Choose Your Story stiry 58 36
7
Audible: audiobooks, podcasts & audio stories audible 65 31
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 78
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “petsmart”, “hoodsite”, “chewt”, “publicar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vaccines”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vaccines