"playa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “playa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “film”, “jackie chan”, “satta”, “7+11”, “log-in”, “bank of american”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “playa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword playa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
playatation 46 29 249 182
playa del carmen 43 46 249 202
playa bowls 38 12 250+ 59
playasia 36 30 249 231
online playable games 34 37 250+ 242

The search volume of the core keyword playa in Google App Store reached 50, its difficulty level reached 24, and the number of apps related to it reached 249, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PLAY'A VR Cardboard swearl, llc ≤5 30
2
PLAY'A VR play’a vr ≤5 3
3
Playa Bowls Rewards playa bowls 38 12
4
playa-Random Video Chat&livevideochat playa apps ≤5 5
5
Eden Island Craft: Fishing & Crafting in Paradise di dalam 23 45
6
Playa Del Carmen Guide - Top Things to Do playa del carmen travel guide ≤5 30
7
Beach Party Craft: Summer High School Adventure beach 51 69
8
106.9 Playa Tampa Bay la ley tampa bay ≤5 30
9
Pa' la Playa sagunto playa segura ≤5 20
10
Fireman, Firefighter & Fire Station Game for KIDS fireman 34 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 80 249 193
istergarm 100 27 249 138
googel classroom 95 33 249 135
classroom google 95 30 249 132
google kelas room 95 29 249 127

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google g o o g l e 100 30
2
Google Chrome: Fast & Secure chrome 76 45
3
Google Go: A lighter, faster way to search goog 65 67
4
Google Drive google drivs 85 42
5
Google Meet goigle meets 83 57
6
Google Classroom googel classroom 95 33
7
Google Photos googlr 76 44
8
Google Fit: Health and Activity Tracking fit 51 71
9
Google Home hromecast 65 43
10
Files by Google: Clean up space on your phone files 58 45

These five keywords: “googl”, “istergarm”, “googel classroom”, “classroom google”, “google kelas room”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Meet”, “Google Classroom”, “Google Photos”, “Google Fit: Health and Activity Tracking”, “Google Home”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “playa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “playa