"bank of american" App Store Keywords Research Case | ASOTools
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"bank of american" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bank of american” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “facebook stock”, “in n out”, “shoes”, “haircuts for men”, “ícones”, “architectures”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bank of american” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bank of american from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
american bank of commerce ≤5 29 248 221
american bank of the north ≤5 30 250+ 39
american bank of missouri ≤5 30 249 131
american bank of oklahoma ≤5 26 248 221
bank of american fork ≤5 5 249 119

The search volume of the core keyword bank of american in Google App Store reached 52, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 109 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bank of America Mobile Banking bamk of america 77 25
2
BofA Prepaid Mobile bank of america edd 57 20
3
Bank of America Private Bank private bank 28 12
4
CashPro cashpro 24 41
5
BofA Authenticator bofa authenticator 13 32
6
MyHealth BofA hsa bank of america 21 30
7
Research Library research library & analytics ≤5 30
8
MyMerrill merrill lynch 44 50
9
American Bank & Trust - Mobile american banker 11 8
10
Benefits OnLine benefits 39 57

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discortt 83 30 250+ 235
wellfargo 77 53 250+ 233
statander 77 51 245 204
wallsfargo 77 48 250+ 222
wellis fargo 77 43 250+ 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunch: Group Video Chat & Party Games brunch 49 43
2
PlayStation Messages - Check your online friends p.s. messages 24 28
3
Messenger Kids – The Messaging App for Kids messenger kids 50 20
4
Pascal's Wager pascal's wager 31 34
5
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 57
6
TeamSpeak 3 - Voice Chat Software teamspeak 41 43
7
Yalla Lite - Group Voice Chat yalla lite 14 30
8
Wattpad - Read & Write Stories wappad 73 44
9
Roblox roblocxx 88 63
10
Reddit reddit 77 59

These five keywords: “discortt”, “wellfargo”, “statander”, “wallsfargo”, “wellis fargo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunch: Group Video Chat & Party Games”, “PlayStation Messages - Check your online friends”, “Messenger Kids – The Messaging App for Kids”, “Pascal's Wager”, “Discord - Talk, Video Chat & Hang Out with Friends”, “TeamSpeak 3 - Voice Chat Software”, “Yalla Lite - Group Voice Chat”, “Wattpad - Read & Write Stories”, “Roblox”, “Reddit”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bank of american”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bank of american