"what to expect" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “what to expect” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “image search”, “artificial intelligence”, “zombie games”, “paddler”, “wisdoms”, “kundli matching”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “what to expect” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword what to expect from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
what to expect when you re expecting | 33 | 15 | 250+ | 106 |
what to expect when you're expecting | 33 | 14 | 250+ | 104 |
what to expect first year | 16 | 18 | 249 | 138 |
what to expect the first year | 11 | 7 | 250+ | 92 |
what to expect pregnancy | 8 | 5 | 250+ | 66 |
The search volume of the core keyword what to expect in Google App Store reached 39, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
![]() |
Pregnancy & Baby Tracker | vabye | 63 | 62 |
2 |
![]() |
Pregnancy Tracker: What to Expect When Expecting | calendario de gravidez | 12 | 11 |
3 |
![]() |
Pregnancy Tracker + Countdown to Baby Due Date | baby center | 47 | 14 |
4 |
![]() |
Pregnancy Week By Week | pregnancy app | 25 | 12 |
5 |
![]() |
Pregnancy + | tracker app, week by week in 3D | pregnacy | 56 | 13 |
6 |
![]() |
Daddy Up | daddy up | 12 | 11 |
7 |
![]() |
The Bump - Pregnancy & Baby Tracker | bumps | 43 | 11 |
8 |
![]() |
First Time Pregnancy | posterior placenta | 28 | 12 |
9 |
![]() |
GLOW. Pregnancy & Baby Tracker | nuture | 41 | 49 |
10 |
![]() |
Pregnancy Tracker Week by Week | calcolo settimana di gravidanza | 29 | 8 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
bebay | 90 | 60 | 250+ | 239 |
nearest restaurants | 87 | 19 | 250+ | 115 |
eapne | 80 | 30 | 250+ | 231 |
méssager | 78 | 65 | 250+ | 241 |
imasseger | 78 | 59 | 250+ | 236 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
![]() |
eBay Shopping - Buy, sell, and save this holiday | ebaby | 90 | 45 |
2 |
![]() |
eBay Motors: Buy & Sell Cars | ebay motor | 56 | 15 |
3 |
![]() |
Baby Panda’s School Bus - Let's Drive! | baby bus | 47 | 24 |
4 |
![]() |
GLOW. Baby Tracker & Feeding, Diaper, Sleep Log | diapering | 43 | 24 |
5 |
![]() |
Baby Panda World | vivas | 50 | 26 |
6 |
![]() |
Sniper for eBay | Place automatic bids with bidbag | bidders | 45 | 6 |
7 |
![]() |
VarageSale: Sell simply, buy safely. | varage sale | 35 | 21 |
8 |
![]() |
Baby Games - Piano, Baby Phone, First Words | baby games | 46 | 23 |
9 |
![]() |
Baby Twins - Newborn Care | babys | 63 | 22 |
10 |
![]() |
Baby Panda Care | baby baby | 63 | 24 |
These five keywords: “bebay”, “nearest restaurants”, “eapne”, “méssager”, “imasseger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “eBay Motors: Buy & Sell Cars”, “Baby Panda’s School Bus - Let's Drive!”, “GLOW. Baby Tracker & Feeding, Diaper, Sleep Log”, “Baby Panda World”, “Sniper for eBay | Place automatic bids with bidbag”, “VarageSale: Sell simply, buy safely.”, “Baby Games - Piano, Baby Phone, First Words”, “Baby Twins - Newborn Care”, “Baby Panda Care”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “what to expect”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: