"play math" App Store Keywords Research Case | ASOTools
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"play math" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “play math” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tomb raider”, “melon”, “ez”, “video gana”, “practices”, “quarters”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “play math” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword play math from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
math play touch ≤5 3 250+ 60
my pony play math games ≤5 30 250+ 90
play and learn math for kids ≤5 30 250+ 85
i play math ≤5 30 250+ 84
tap and play math ≤5 30 250+ 61

The search volume of the core keyword play math in Google App Store reached 45, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Math Games, Learn Add, Subtract, Multiply & Divide math games 50 42
2
Monster Math: Fun Free Math Games. Kids Grade K-5 math fun 36 7
3
Math Games, Learn Plus, Minus, Multiply & Division math hero - learn easy ≤5 30
4
Toon Math: Endless Run and Math Games free math games 39 5
5
Math Kids - Add, Subtract, Count, and Learn educativos 46 20
6
Math games, Mathematics games mathematics 9 6
7
Math Games matematik test 16 6
8
Math Jumps: Math Games mathgametime 9 4
9
Math Master - Math games brics math 12 27
10
Math | Riddles and Puzzles Math Games math riddles 23 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kohoot 82 44 250+ 216
khaoot 82 43 250+ 212
kahoot 78 39 249 205
fotomac 72 30 250+ 157
cooler math games 72 7 250+ 70

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kahoot! tahoot 82 46
2
Quizizz: Play to learn quizzziz 70 43
3
Kahoot! DragonBox Numbers kahoot 78 39
4
Kahoot! Poio Read poio ≤5 30
5
General Knowledge Quiz - Fun Trivia Questions quiz fun 29 16
6
ABCya! Games ancya 61 20
7
Guess the Logo: Multiple Choice Quiz vuess 61 26
8
GoNoodle - Kids Videos iyacht 51 58
9
Art quiz art quiz 6 9
10
ClassDojo class dojo 67 28

These five keywords: “kohoot”, “khaoot”, “kahoot”, “fotomac”, “cooler math games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kahoot!”, “Quizizz: Play to learn”, “Kahoot! DragonBox Numbers”, “Kahoot! Poio Read”, “General Knowledge Quiz - Fun Trivia Questions”, “ABCya! Games”, “Guess the Logo: Multiple Choice Quiz”, “GoNoodle - Kids Videos”, “Art quiz”, “ClassDojo”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “play math”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “play math