"tomb raider" App Store Keywords Research Case | ASOTools
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"tomb raider" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tomb raider” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pepsico”, “fire place”, “netspeed”, “sponsored”, “etflix”, “redbus”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tomb raider” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tomb raider from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lara croft tomb raider 38 36 250+ 224
tomb raider games 31 36 250+ 227
tomb raider game 31 33 250+ 217
shadow of the tomb raider 30 36 250+ 230
tomb raider legend 21 36 250+ 224

The search volume of the core keyword tomb raider in Google App Store reached 45, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 208 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lara Croft: Relic Run tomb daider 50 33
2
Lara Croft GO croft 28 43
3
Ancient Lost City Relic Hunter rise of the tomb raider 20 year celebration 14 26
4
Old Tomb Palace Escape escape the tomb ≤5 18
5
Lara Tomb Running: The Temple Hero Raider tomb daider 50 33
6
Tomb Runner - Temple Raider: 3 2 1 & Run for Life! temple raider ≤5 18
7
Spectra Free Fire: FPS Survivor Gun Shooting Games agent fire game ≤5 15
8
Lost Temple lost temple ≤5 13
9
Tomb Hunter dungeon shooter the forgotten temple gratis ≤5 17
10
Superhero Lara- The Tomb Fighter tomb battle ≤5 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
aomong us 87 30 250+ 24
trger 82 20 250+ 91
games 77 94 250+ 250
fortnaiter 77 30 250+ 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblaxc”, “aomong us”, “trger”, “games”, “fortnaiter”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tomb raider”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tomb raider