"play it" App Store Keywords Research Case | ASOTools
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"play it" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “play it” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “callisthenics”, “bets”, “scraps”, “proposals”, “counselors”, “mansion”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “play it” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword play it from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
play it again sports 46 34 250+ 197
play it application download 18 26 248 224
play it player for pc 18 16 250+ 188
get it google play 12 34 248 235
play it safe 6 20 250+ 204

The search volume of the core keyword play it in Google App Store reached 34, its difficulty level reached 28, and the number of apps related to it reached 249, among them, there are 174 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PLAYit - A New All-in-One Video Player palyer 55 31
2
PLAYit - Best New Video Player play-it health ≤5 30
3
PlayIt - New All-in-One Video Player platy 31 24
4
PLAY it - All-in-One Video Player & Music Player palert ≤5 27
5
VLC for Android players 61 54
6
Play­it vide­o play­er H­D playit ap 23 15
7
4K Video Player – Playit all 4k ultra hd videos 2160p 23 3
8
Sax Video Player - PLAYiT Player install playit player on google play ≤5 14
9
Play IT rahul's 38 30
10
PLAYme - HD Video Player & Music Player playme ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yutupgo 100 47 249 199
favs book 100 37 250+ 160
youutubee 100 36 249 184
youtubre 100 33 250+ 198
yotuop 100 32 250+ 158

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube Music - Stream Songs & Music Videos u tiube 100 30
3
YouTube Kids youtoubu 100 30
4
Video Player & Downloader for Android yootubego 78 30
5
BaroTube, Floating Video Player baro 23 33
6
Video Tube & Play Tube hotel video tube ≤5 30
7
KidsTube kidstube 26 14
8
Video Player этуп гоу ≤5 12
9
Go Lite youtube go terbaru 2020 tanpa ku ≤5 22
10
YouTube for Android TV y 80 90

These five keywords: “yutupgo”, “favs book”, “youutubee”, “youtubre”, “yotuop”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Music - Stream Songs & Music Videos”, “YouTube Kids”, “Video Player & Downloader for Android”, “BaroTube, Floating Video Player”, “Video Tube & Play Tube”, “KidsTube”, “Video Player”, “Go Lite”, “YouTube for Android TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “play it”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “play it