"mansion" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mansion” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chuck norris”, “heidi”, “saliva”, “watch dogs”, “titles”, “dreamland”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mansion” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mansion from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
playboy mansion 36 24 250+ 174
matchington mansion 35 33 250+ 205
mansions 33 21 250+ 132
mansions for minecraft 33 10 250+ 97
mansion minecraft 33 9 250+ 103

The search volume of the core keyword mansion in Google App Store reached 43, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Matchington Mansion matchington mansion 35 33
2
Mansion Blast mansion blast ≤5 16
3
Merge Mansion - House Renovation & Design Game merge manshion ≤5 30
4
Mystic Mansion mystic game ≤5 12
5
Dream Home Match ★ Renovate Mansion hgtv dream home 11 27
6
Word Mansion word mansion ≤5 15
7
Trivia Mansion: Quiz & Design fun blast trivia ≤5 11
8
My Mansion – match 3 & design home match 3 design 6 14
9
Home Cafe : Mansion Design - Match Blast romantic homes ≤5 30
10
PLAYMOBIL Luxury Mansion play mobile 24 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hotel 72 84 250+ 99
restaurant 70 86 250+ 157
restaurante 65 51 250+ 124
home's 65 36 250+ 187
restaurantes 65 23 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hotels.com: Book Hotels, Vacation Rentals and More hotels 69 56
2
Hotel Empire Tycoon - Idle Game Manager Simulator holtel 60 28
3
HotelTonight: Book amazing deals at great hotels hotel tonight 47 10
4
Grand Hotel Mania budapest grand hotel 39 48
5
Vacation Hotel Stories hotel welcome 18 12
6
Hotel Hideaway - Virtual Reality Life Simulator hotle 57 22
7
Booking.com: Hotels, Apartments & Accommodation bôking 80 16
8
trivago: Compare hotel prices tribago 66 21
9
Family Hotel: Renovation & design match-3 game хотели 36 43
10
Hotwire: Last Minute Hotel & Car hotwired 50 39

These five keywords: “hotel”, “restaurant”, “restaurante”, “home's”, “restaurantes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hotels.com: Book Hotels, Vacation Rentals and More”, “Hotel Empire Tycoon - Idle Game Manager Simulator”, “HotelTonight: Book amazing deals at great hotels”, “Grand Hotel Mania”, “Vacation Hotel Stories”, “Hotel Hideaway - Virtual Reality Life Simulator”, “Booking.com: Hotels, Apartments & Accommodation”, “trivago: Compare hotel prices”, “Family Hotel: Renovation & design match-3 game”, “Hotwire: Last Minute Hotel & Car”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mansion”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mansion