"pepe" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pepe” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stems”, “similares farmacia”, “kim kar”, “keep”, “state farm”, “computing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pepe” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pepe from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
worpeper 77 31 250+ 205
pepes 55 42 250+ 222
walpeper 53 24 250+ 200
wallpeper 51 23 250+ 220
peper.io 2 46 53 250+ 238

The search volume of the core keyword pepe in Google App Store reached 55, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 172 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wojak & Pepe Meme Stickers WAStickerApps kekistan 23 39
2
Pepe Reeee | Angry Meme Prank Button reee 26 18
3
El Pepe 😎 Meme | Sound Prank Button button bros ≤5 22
4
Pepe Meme Stickers - WAStickerApps ultimate pepe collection 3 ≤5 15
5
Pepi Wonder World p-world 43 30
6
NEW Pepe Stickers 2020 - WAStickerApps pepe the slow sloth - stickers ≤5 30
7
Pepe Snap pepe snap ≤5 18
8
Pepi Super Stores магазин 53 52
9
Pepi House cory in the house 33 43
10
Pepe the frog Stickers ???? - WAStickerApps pepe the frog emoji ≤5 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
amazom 100 23 246 107
y tuber 100 30 250+ 173
ertflix 93 41 250+ 175
twithr 93 30 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “amazom”, “y tuber”, “ertflix”, “twithr”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pepe”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pepe