"pencil" App Store Keywords Research Case | ASOTools
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"pencil" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pencil” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “charades”, “drawing app”, “screen locks”, “join.me”, “spiele”, “ariana grande songs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pencil” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pencil from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pencils 50 7 250+ 48
apple pencil 48 35 250+ 185
sketch pencil 45 8 250+ 57
pencil sketch 39 40 250+ 58
ipad pencil 39 25 248 149

The search volume of the core keyword pencil in Google App Store reached 43, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Carve The Pencil pencils 50 7
2
SketchBook - draw and paint draws 66 26
3
Pencil Sketch dibujo a lapiz 53 10
4
Pencil Photo Sketch-Sketching Drawing Photo Editor drawing pictures 33 12
5
Pencil Boy - Pull The Pin, Rescue Princess save the pencil ≤5 30
6
Pencil pencil apps ≤5 3
7
Hello Color Pencil coloring pencils 34 11
8
Draw a Stickman: EPIC 2 bipedal 33 51
9
Water Color Pencil Lite water color pencil 17 13
10
Pencil Sketch pencil sketch lite ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sudok 68 81 250+ 110
saduku 68 12 250+ 117
sedoku 68 12 250+ 113
sudoko 68 12 250+ 107
suduku 68 11 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sudoku Classic Puzzle - Casual Brain Game sudoku 66 79
2
Sudoku.com - Free Sudoku saduku 68 12
3
Sudoku sedoku 68 12
4
Sudoku - Sudoku puzzle, Brain game, Number game 数字九宫格拼图 ≤5 27
5
Sudoku - Free Classic Sudoku Puzzles sokudo 34 11
6
Sudoku Free Puzzle - Offline Brain Number Games sudoku ) 68 30
7
Killer Sudoku - Free Sudoku Puzzles+ killer sudoku 34 21
8
Killer Sudoku by Sudoku.com - Free Number Puzzle number killer ≤5 18
9
Sudoku - The Clean One sudoku mini hd lite ≤5 4
10
Sudoku Quest mahjong sudoku ≤5 11

These five keywords: “sudok”, “saduku”, “sedoku”, “sudoko”, “suduku”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sudoku Classic Puzzle - Casual Brain Game”, “Sudoku.com - Free Sudoku”, “Sudoku”, “Sudoku - Sudoku puzzle, Brain game, Number game”, “Sudoku - Free Classic Sudoku Puzzles”, “Sudoku Free Puzzle - Offline Brain Number Games”, “Killer Sudoku - Free Sudoku Puzzles+”, “Killer Sudoku by Sudoku.com - Free Number Puzzle”, “Sudoku - The Clean One”, “Sudoku Quest”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pencil”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pencil