"drawing app" App Store Keywords Research Case | ASOTools
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"drawing app" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drawing app” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bat man”, “kuhn”, “powerscho”, “sacred game”, “clever login”, “baby sitter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drawing app” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drawing app from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drawing apps 48 16 250+ 160
drawing apps for ipad 38 15 250+ 157
app for drawing 36 10 250+ 139
drawing apps for free 28 13 250+ 142
free drawing apps 28 12 250+ 141

The search volume of the core keyword drawing app in Google App Store reached 39, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ibis Paint X drawin 66 39
2
SketchBook - draw and paint draws 66 26
3
Tayasui Sketches sketches 50 18
4
PaperColor como dibukar 39 6
5
MediBang Paint - Make Art ! ppainting 63 28
6
SketchPad - Doodle On The Go sketch pad 38 17
7
SketchBook ???????? - draw, sketch & paint draw apps for ipad 26 30
8
KevOnStage Studios 娛樂 14 33
9
PicsArt Color - Painting, Drawing & Sketch colers 61 27
10
SketchBook 2 ???????? - draw, sketch & paint drawing-sketch 45 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pointeres 87 22 250+ 113
dagiti 68 62 250+ 245
photoshop 66 49 250+ 141
drawin 66 39 250+ 127
draeing 66 31 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pinterest printreste 87 56
2
Pinterest Lite intéressé 26 41
3
Reachability Cursor: one-handed mode mouse pointer custom cursor 45 31
4
Infinite Painter painter 54 35
5
Quick Cursor: one hand mouse pointer pointer 38 33
6
Pointer Driver ipointer ≤5 30
7
Microsoft PowerPoint: Slideshows and Presentations powerpoint 63 32
8
Painter Mobile corel 34 30
9
Big Phone Mouse Big Screen Mouse Pointer on screen pointer for android phone ≤5 8
10
Tips for Pinterest 2020 pintrs eight ≤5 30

These five keywords: “pointeres”, “dagiti”, “photoshop”, “drawin”, “draeing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pinterest”, “Pinterest Lite”, “Reachability Cursor: one-handed mode mouse pointer”, “Infinite Painter”, “Quick Cursor: one hand mouse pointer”, “Pointer Driver”, “Microsoft PowerPoint: Slideshows and Presentations”, “Painter Mobile”, “Big Phone Mouse Big Screen Mouse Pointer”, “Tips for Pinterest 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drawing app”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drawing app