"charades" App Store Keywords Research Case | ASOTools
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"charades" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “charades” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vegan”, “hoes”, “dictionnaire francais”, “shooter”, “kids clothing”, “for rent”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “charades” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword charades from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dumb charades 21 35 247 193
charades generator 21 20 250+ 130
scharades 21 16 250+ 127
kids charades 18 18 250+ 126
charades! kids 16 14 249 111

The search volume of the core keyword charades in Google App Store reached 46, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Charades! srades 63 46
2
Heads Up! - The Best Charades Game! heads up 50 33
3
Charades Free ???? sharades free 13 7
4
Charades! Drinking game 18+ sheraids 24 21
5
GuessUp - Word Party Charades & Family Game cucharadas 16 37
6
Charades word generator app charades word generator ≤5 30
7
Super Charades - Guess the word (GuessUp) guess what - gesture game ≤5 30
8
Charades - Word Generator charades generator 21 20
9
CharadesApp - What am I? (Charades and Mimics) adivinanza 38 29
10
Evil Minds: Dirty Charades! dirty minds 19 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
word s 66 65 250+ 216
srades 63 46 250+ 205
sehritt 63 36 250+ 186
share tt 63 31 250+ 182
for shareit 63 20 249 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wordscapes scrambledwords 56 42
2
Wordscapes Search s e a r c h 60 14
3
Words With Friends 2 – Free Word Games & Puzzles cheater for words with friends 58 26
4
Words with Friends Classic: Word Puzzle Challenge words 59 73
5
Word Cookies!® cheryl s cookies 34 46
6
Word Search Quest wordsfinder 61 58
7
Word Connect - Word Games Puzzle wording games 36 22
8
Word Search Games in english wards 41 24
9
Words Crush: Hidden Words! words crush 11 15
10
Scrabble® GO - New Word Game word finger 61 30

These five keywords: “word s”, “srades”, “sehritt”, “share tt”, “for shareit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wordscapes”, “Wordscapes Search”, “Words With Friends 2 – Free Word Games & Puzzles”, “Words with Friends Classic: Word Puzzle Challenge”, “Word Cookies!®”, “Word Search Quest”, “Word Connect - Word Games Puzzle”, “Word Search Games in english”, “Words Crush: Hidden Words!”, “Scrabble® GO - New Word Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “charades”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “charades