"pegasus" App Store Keywords Research Case | ASOTools
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"pegasus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pegasus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “passport app”, “star health agent portal”, “nepali songs”, “fords”, “apple cider vinegar”, “settlements”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pegasus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pegasus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pegasus airlines 27 17 250+ 113
pegasus flying 14 8 250+ 123
pegasus games 13 11 250+ 147
fly pegasus 12 10 250+ 106
pegasus fly 9 21 250+ 161

The search volume of the core keyword pegasus in Google App Store reached 48, its difficulty level reached 34, and the number of apps related to it reached 248, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pegasus Airlines: Cheap Flight Tickets Booking App pegasus airlines 27 17
2
Create Your Fly Pegasus kanatlı uçan adam oyunları ≤5 25
3
????????❤️ Pegasus Simulator: Flying ???? Horse Survival pegasus flying 14 8
4
Clan of Pegasus - Flying Horse alicorn 26 29
5
Pegasus Wallpaper 2020 & HD Unicorn Wallpapers pegasus wallpaper ≤5 3
6
Flying Horse Simulator - New Unicorn Pegasus Sim unicorn pegasus family simulator ≤5 8
7
Unicorn Dash Fly Pegasus 3D HD 3d unicorn rainbow king-dom juggle safari lite ≤5 30
8
Pegasus Flying Horse Simulator pegasus flying simulator ≤5 8
9
Pegasus Runner pegus ≤5 5
10
Pegasus Wallpaper pegasis wallpaper ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nfl 79 42 250+ 91
jgmx 77 68 250+ 250
fox 73 75 250+ 61
istituto nazionale previdenza sociale 73 59 249 238
sky skanner 73 27 250+ 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NFL nfl games 53 14
2
Madden NFL 21 Mobile Football footballs 66 22
3
NFL Network redzone nfl 48 23
4
Football NFL Live Scores, Stats, & Schedules 2020 football socres 65 30
5
NFL Fantasy Football fantasy football 69 32
6
Live Stream for NFL 2020 live games free 51 36
7
NFL Sunday Ticket for TV and Tablets sundays 48 10
8
NFL Rush Gameday game day 22 30
9
Yahoo Sports: Stream live NFL games & get scores sports 67 74
10
Fanatical Football footh boll 66 39

These five keywords: “nfl”, “jgmx”, “fox”, “istituto nazionale previdenza sociale”, “sky skanner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NFL”, “Madden NFL 21 Mobile Football”, “NFL Network”, “Football NFL Live Scores, Stats, & Schedules 2020”, “NFL Fantasy Football”, “Live Stream for NFL 2020”, “NFL Sunday Ticket for TV and Tablets”, “NFL Rush Gameday”, “Yahoo Sports: Stream live NFL games & get scores”, “Fanatical Football”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pegasus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pegasus