"red balloon" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “red balloon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “porter”, “department of human services”, “metro pcs pay bill”, “dramaq”, “osaka”, “supreme wallpaper”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “red balloon” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword red balloon from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
red balloon run & ride | ≤5 | 30 | 250+ | 133 |
red balloon talk | ≤5 | 30 | 249 | 212 |
red balloon wallpaper | ≤5 | 4 | 250+ | 102 |
digiworld by red balloon - 3 | ≤5 | 30 | 250+ | 231 |
digiworld by red balloon - 2 | ≤5 | 30 | 250+ | 230 |
The search volume of the core keyword red balloon in Google App Store reached 38, its difficulty level reached 21, and the number of apps related to it reached 249, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Red Ball 4 | rojas | 45 | 13 | |
2 |
|
Rise Up : RED Balloon | red balloon app | ≤5 | 30 |
3 |
|
Red Balloon Run & Ride | red balloon run & ride | ≤5 | 30 |
4 |
|
Red Balloon | digiworld by red balloon - 1 | ≤5 | 30 |
5 |
|
Red Balloon | digiworld by red balloon - 2 | ≤5 | 30 |
6 |
|
Red Balloon Hearts Keyboard Theme | red balloon theme | ≤5 | 30 |
7 |
|
Red Balloon Talk | red balloon talk | ≤5 | 30 |
8 |
|
Red Balloon Love Theme | red balloon theme | ≤5 | 30 |
9 |
|
Red Heart Balloon | heart shaped red balloons | ≤5 | 30 |
10 |
|
Red Ball 3: Jump for Love | red ball 3 | 22 | 12 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
youtubetm | 100 | 70 | 249 | 241 |
youtuoob | 100 | 68 | 249 | 238 |
youtu | 100 | 55 | 250+ | 193 |
yoitibe | 100 | 54 | 250+ | 214 |
youtub | 100 | 54 | 250+ | 210 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
YouTube | youtuoob | 100 | 68 |
2 |
|
YouTube Kids for Android TV | мультиках | 60 | 20 |
3 |
|
YouTube Kids | youtoubu | 100 | 30 |
4 |
|
YouTube for Android TV | y | 80 | 90 |
5 |
|
Google Camera | camera | 61 | 95 |
6 |
|
YouTube Studio | youtubestadio | 63 | 44 |
7 |
|
oogle | 100 | 86 | |
8 |
|
Hangouts | hangouts | 68 | 29 |
9 |
|
Music player - 10 bands equalizer Audio player | taught | 39 | 24 |
10 |
|
FilmoraGo - Free Video Editor | flmoura | 51 | 38 |
These five keywords: “youtubetm”, “youtuoob”, “youtu”, “yoitibe”, “youtub”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “red balloon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: