"pegadinhas" App Store Keywords Research Case | ASOTools
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"pegadinhas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pegadinhas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wars games”, “screen recorded”, “golf clash”, “body massage”, “jyske bank”, “ffn”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pegadinhas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pegadinhas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pegadinhas engraçadas 18 14 249 133
pegadinhas do joão kleber 6 25 249 202
pegadinhas de pikachu ≤5 23 249 223
pegadinhas de pegar xd ≤5 18 250+ 180
jogo de pegadinha jogo de pegadinhas ≤5 10 250+ 148

The search volume of the core keyword pegadinhas in Google App Store reached 38, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
100's of Buttons & Prank Sound Effects for Jokes buttonz ≤5 14
2
Fart Prank | Sound Effect Button gases 78 12
3
Ghost Detector ???? Spectre Camera & Radar Simulator anomaly tracker ≤5 30
4
Slap Sound Effect: Prank Button video box prank ≤5 30
5
Run | Meme Sound Effect Prank Button benjamin knopf ≤5 30
6
Fart sounds prank app : Whoopee cushion flatus 23 10
7
Lie Detector Test Prank - Fingerprint Scanner mentira 33 20
8
Screaming Goat Air Horn - Funny Prank App scream goat 26 38
9
PRANK DIAL - Prank Call App prank call 42 23
10
Lie Detector Face Test Simulator Prank you lied to me 12 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whanssapp 90 40 250+ 219
marcar 82 39 250+ 207
gases 78 12 250+ 58
donald trumpit 75 11 249 53
bts 69 72 250+ 49

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
Notisave netsave 75 30
3
Sticker Maker ¡sticker 60 16
4
Stickers Arabia WAStickerApps stickers arabia ≤5 7
5
Fake Chat Maker - WhatsMock Prank chat fake whatsapp 22 6
6
Simple Contacts - Address book, groups, numbers kontakten 39 26
7
Whats Web wssup web 100 21
8
WhatsApp Business busines 60 68
9
Xender - Share Music&Video, Transfer Photo, File exender 61 21
10
Wabi - Virtual Number for WhatsApp Business whatsapp numbers 33 7

These five keywords: “whanssapp”, “marcar”, “gases”, “donald trumpit”, “bts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Notisave”, “Sticker Maker”, “Stickers Arabia WAStickerApps”, “Fake Chat Maker - WhatsMock Prank chat”, “Simple Contacts - Address book, groups, numbers”, “Whats Web”, “WhatsApp Business”, “Xender - Share Music&Video, Transfer Photo, File”, “Wabi - Virtual Number for WhatsApp Business”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pegadinhas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pegadinhas