"bmi" App Store Keywords Research Case | ASOTools
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"bmi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bmi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “d.r”, “berbahasa inggris”, “deliver”, “job indeed”, “cp”, “tagged”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bmi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bmi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bmi calcu 66 62 250+ 27
bmicalculator 66 4 250+ 19
bmi calculator 56 59 250+ 25
bmi calculator‰ 56 1 250+ 7
bmi chart 51 5 250+ 38

The search volume of the core keyword bmi in Google App Store reached 53, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMI Mobile bmi music 20 8
2
BMI Calculator bmicalculator 66 4
3
BMI Calculator bmi calcu 66 62
4
BMI Calculator whats my bmi 15 3
5
BMI Calculator & Weight Loss Tracker мой идеальный вес ≤5 6
6
Ideal Weight - BMI Calculator & Tracker ideal weight calculator 26 7
7
BMI Calculator peso ideale bambini ≤5 30
8
BMI Calculator my bmi 2 ≤5 30
9
BMI Calculator & Ideal Weight - Calorie Calculator weight loss calorie calculator 29 9
10
NIH BMI Calculator the national heart lung and blood institute ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bmi calcu 66 62 250+ 27
bmicalculator 66 4 250+ 19
bmi calculator 56 59 250+ 25
bmi calculator‰ 56 1 250+ 7
body visualice 51 8 250+ 79

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMI Calculator calculate bmi 42 2
2
BMI Calculator bmicalculator 66 4
3
BMI Calculator whats my bmi 15 3
4
BMI Calculator: Body Fat Percentage & Ideal Weight body fat percentage calulator 31 3
5
NIH BMI Calculator the national heart lung and blood institute ≤5 30
6
BMI Calculator my bmi 2 ≤5 30
7
BMI Calculator peso ideale bambini ≤5 30
8
BMI Calculator & Ideal Weight - Calorie Calculator weight loss calorie calculator 29 9
9
BMI Calculator - Body Mass Index & Food Calculator bmi calculator app pro ≤5 2
10
BMI Calculator & Weight Loss Tracker мой идеальный вес ≤5 6

These five keywords: “bmi calcu”, “bmicalculator”, “bmi calculator”, “bmi calculator‰”, “body visualice”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator: Body Fat Percentage & Ideal Weight”, “NIH BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator & Ideal Weight - Calorie Calculator”, “BMI Calculator - Body Mass Index & Food Calculator”, “BMI Calculator & Weight Loss Tracker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bmi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bmi