"paypal app" App Store Keywords Research Case | ASOTools
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"paypal app" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “paypal app” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “terminator 2”, “presse algerie”, “truecaller app”, “kurta”, “french”, “suburbia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “paypal app” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword paypal app from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
paypal credit app 14 17 248 134
cash app paypal 14 14 249 126
free paypal app 10 15 248 142
paypal cash app ≤5 30 250+ 157
xoom paypal money transfer app ≤5 30 247 120

The search volume of the core keyword paypal app in Google App Store reached 35, its difficulty level reached 23, and the number of apps related to it reached 247, among them, there are 152 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
2
PayPal Prepaid paypal prepaid 34 24
3
PayPal Business: Send Invoices and Track Sales paypal business 36 21
4
PayPal Here - POS, Credit Card Reader credit card paypal 31 11
5
PayLink Generator (for paypal) paypal account generator 11 24
6
Xoom Money Transfer xzoom 58 24
7
thePAYEE - Free PayPal Money payee 33 21
8
Venmo venmo 67 37
9
Make Money - Free Cash Rewards make money 40 47
10
Cash App cash app 69 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dmfacebook 100 50 249 207
feasbook 100 38 250+ 180
facbooke 100 33 250+ 171
tktotk 83 34 250+ 165
discortt 83 30 250+ 235

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Study from Facebook study app facebook ≤5 30
3
Workplace from Facebook work place 51 35
4
Facebook Viewpoints viewpoint 36 35
5
Facebook Local local 43 66
6
Messenger – Text and Video Chat for Free messenger 83 86
7
CinchShare cinchshare 23 39
8
Portal from Facebook portal 53 68
9
Facebook Lite fcboook lit 73 60
10
Swipe Pro for Facebook bubble swipe pro ≤5 11

These five keywords: “dmfacebook”, “feasbook”, “facbooke”, “tktotk”, “discortt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Study from Facebook”, “Workplace from Facebook”, “Facebook Viewpoints”, “Facebook Local”, “Messenger – Text and Video Chat for Free”, “CinchShare”, “Portal from Facebook”, “Facebook Lite”, “Swipe Pro for Facebook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “paypal app”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “paypal app