"paw patrol games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “paw patrol games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “punch”, “kbb”, “ipiranga”, “area 51”, “phone”, “forklifting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “paw patrol games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword paw patrol games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
paw patrol games free 32 18 250+ 145
paw patrol games for free 28 24 250+ 141
paw patrol free games 28 15 250+ 137
nickelodeon games offline paw patrol free ≤5 26 250+ 240
paw patrol games mission paw rescue in real free ≤5 18 250+ 180

The search volume of the core keyword paw patrol games in Google App Store reached 35, its difficulty level reached 16, and the number of apps related to it reached 249, among them, there are 134 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PAW Patrol: Pups Runner pow patrols 63 15
2
PAW Patrol: A Day in Adventure Bay paw patrol 56 10
3
Puppy Rangers: Rescue Patrol a day in adventure bay free ≤5 21
4
PAW Patrol: Air & Sea paw patrol air and sea adventures ≤5 14
5
Paw Ryder Phone - Call the pups! papi chulo papi chulo ≤5 26
6
Puppy Rescue Patrol: Adventure Game 2 super pups games ≤5 30
7
Nick Jr. - Shows & Games nick jonas 56 46
8
PAW Patrol: Ready Race Rescue paw patrol rescue run free ≤5 14
9
Paw Ryder ATV Climb Racing paw patrol racing 6 18
10
Patrulla cachorros canina Run los cachorros 18 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gogl 100 64 248 232
googo 100 55 247 210
googel 100 50 246 201
fobuk 100 30 249 244
nafflix 93 43 250+ 185

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Translate gooletranslet 100 35
4
Google Go: A lighter, faster way to search googul 100 48
5
Google Play Games p l a y s t o r e 80 54
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Google Drive googledi 85 49
8
Chrome Beta extensions for chrome 56 38
9
Google One one 61 85
10
Google Pay: A safe & helpful way to manage money google pay 58 47

These five keywords: “gogl”, “googo”, “googel”, “fobuk”, “nafflix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Translate”, “Google Go: A lighter, faster way to search”, “Google Play Games”, “Google TV (previously Play Movies & TV)”, “Google Drive”, “Chrome Beta”, “Google One”, “Google Pay: A safe & helpful way to manage money”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “paw patrol games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “paw patrol games