"parcel tracking" App Store Keywords Research Case | ASOTools
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"parcel tracking" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “parcel tracking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “games free download”, “charlie d'amelio”, “christmast”, “bbc”, “refrigerant”, “katanas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “parcel tracking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword parcel tracking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
parcel tracking service ≤5 5 248 75
packenda - parcel tracking ≤5 30 246 63
ninja van tracking parcel ≤5 22 250+ 204
dhl parcel tracking uk ≤5 15 249 163
courier track parcel tracking ≤5 7 250+ 98

The search volume of the core keyword parcel tracking in Google App Store reached 46, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 87 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
1Tracking Packages package guard ≤5 22
2
FLMZ Parcel Tracking parcels - track your packages ≤5 6
3
Track AliExpress in Lebanon track aliexpress in lebanon ≤5 30
4
Mailroom by PackageX packagex scan and track ≤5 30
5
Track a PKG - Courier Package Shipment Tracking expeditors shipment tracking ≤5 30
6
Expeditors Shipment Tracking expeditors 29 40
7
Dynamex dxNow Mobile dynamex app ≤5 30
8
Track a Shipment - All In One Package Tracker expeditors shipment tracking ≤5 30
9
KUFPEC Mail Tracking traizr mailroom ≤5 15
10
HVDC Track & Trace repsol track and trace ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aloexpress 83 41 250+ 200
ally express 83 39 250+ 197
airliexpress 83 36 249 187
ailexpress 83 35 250+ 176
allí expres 83 35 249 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AliExpress ally express 83 39
2
AiHelper - Price tracker промокоды алиэкспресс 34 24
3
AliExpress Super Deals superdeals 11 33
4
速卖通卖家 速卖通卖家 ≤5 30
5
Price History - Shopping Tool for china Shops aliepress ≤5 7
6
AliRadar shopping assistant aliradar 7 32
7
Ali Coupons aliexpress coupons 33 26
8
Alibaba.com - Leading online B2B Trade Marketplace alibaba 65 26
9
China Online Shopping - All China Shopping App alifeed shopping app ≤5 30
10
Backit cashback: eBay, Aliexpress and 900+ shops кэшбэк алиэкспресс epn ≤5 24

These five keywords: “aloexpress”, “ally express”, “airliexpress”, “ailexpress”, “allí expres”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AliExpress”, “AiHelper - Price tracker”, “AliExpress Super Deals”, “速卖通卖家”, “Price History - Shopping Tool for china Shops”, “AliRadar shopping assistant”, “Ali Coupons”, “Alibaba.com - Leading online B2B Trade Marketplace”, “China Online Shopping - All China Shopping App”, “Backit cashback: eBay, Aliexpress and 900+ shops”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “parcel tracking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “parcel tracking