"skirts" App Store Keywords Research Case | ASOTools
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"skirts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skirts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “airbush”, “buffer”, “doubl”, “legend of zelda breath of the wild”, “residents evil”, “hide”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skirts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skirts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pencil skirts 38 16 249 108
short skirts 33 8 250+ 49
skirts for girls 31 6 249 75
skirts designs 23 2 249 17
skirts pattern 19 30 249 10

The search volume of the core keyword skirts in Google App Store reached 50, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ankara pencil skirts styles pencil skirts 38 16
2
Girls Skirts Design 2018 skirts for girls 31 6
3
African Skirts skirts up ≤5 5
4
maxi skirts and dresses faldas largas de moda 18 13
5
Women's Skirt Design 2018 shimlar fasoni ≤5 24
6
Ank High Waist Skirt Styles skirt 50 29
7
????African skirt???? african skirts designs ≤5 30
8
Latest Baby Skirt Design & Ideas baby skirt design 2019 ≤5 30
9
Women Long Skirts Photo Editor skirts photo editor ≤5 1
10
Skirt Design 2020-2021 skirts designs 23 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fashion nova 65 28 250+ 171
sheim 61 28 250+ 181
mercado libre colombiano 60 41 249 194
sheib 57 30 250+ 187
ahein 57 26 250+ 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fashion Nova fabletocs 56 51
2
Coupons For Fashion Nova -Hot Discounts (80% off) fashion noba 32 22
3
Clothes shop - style fashion dresses, shoes, jeans clothing stores near me 46 19
4
SHEIN-Fashion Shopping Online s h e i n 80 26
5
Prom Fashion Nova - Makeup & Dress Up Game queen design studio shopping app ≤5 23
6
Forever 21 - The Latest Fashion & Clothing 21 forever 65 27
7
Covet Fashion - Dress Up Game covet 38 37
8
ZAFUL - My Fashion Story zafal 55 41
9
PrettyLittleThing little pretty things 65 30
10
Chanel Fashion chanel 53 36

These five keywords: “fashion nova”, “sheim”, “mercado libre colombiano”, “sheib”, “ahein”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fashion Nova”, “Coupons For Fashion Nova -Hot Discounts (80% off)”, “Clothes shop - style fashion dresses, shoes, jeans”, “SHEIN-Fashion Shopping Online”, “Prom Fashion Nova - Makeup & Dress Up Game”, “Forever 21 - The Latest Fashion & Clothing”, “Covet Fashion - Dress Up Game”, “ZAFUL - My Fashion Story”, “PrettyLittleThing”, “Chanel Fashion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skirts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skirts