"christmast" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “christmast” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sailing”, “psych”, “ayurvedic”, “ohio state”, “sonic the hedgehog games”, “binders”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “christmast” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword christmast from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
eloise at christmastime 11 2 250+ 73
christmastime is here 6 3 250+ 83
christmastry ≤5 30 250+ 210
christmast coloring book drawing for kid games ≤5 30 250+ 98
christmastime is here ringtone ≤5 3 250+ 71

The search volume of the core keyword christmast in Google App Store reached 35, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Christmas Countdown chrismas 55 8
2
Christmas Wallpapers ???? ochristmas 55 18
3
Christmas Live Wallpaper Free arbolito de navidad 36 5
4
Farm Snow: Happy Christmas Story With Toys & Santa christmas story 26 6
5
Christmas Crush Holiday Swapper Candy Match 3 Game weihnachtsessen 14 31
6
Christmas Costumes Photo Editor 🎅🏻 costumes 50 17
7
Christmas Live Wallpaper enchant christmas 9 11
8
Sweet Baby Girl Christmas 2 2 tonnes 18 29
9
Christmas Gift List shopping gift 45 30
10
Santa Christmas Infinite Track santa claus is coming to town 16 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mahjiong 61 13 250+ 145
halle berry 56 51 250+ 228
kristen bell 56 46 250+ 210
ochristmas 55 18 250+ 141
chrism 55 9 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mahjong City Tours: Free Mahjong Classic Game mahjone 61 13
2
Mahjong mahj 61 80
3
Christmas Mahjong Solitaire: Holiday Fun 圣诞节麻将-经典棋牌类游戏 ≤5 30
4
Mahjong Seasons - Solitaire four seasons solitaire ≤5 30
5
Mahjong mahjongg 61 14
6
Sheriff of Mahjong: Match tiles & restore a town gonggame ≤5 19
7
Mahjong juego de fichas chinas ≤5 7
8
Mahjong Journey: A Tile Match Adventure Quest mahjong journey 10 9
9
World Mahjong (original) mahjong online 39 11
10
Mahjongg Dimensions - Original Mahjong Games Free mahjongg dimensions 29 10

These five keywords: “mahjiong”, “halle berry”, “kristen bell”, “ochristmas”, “chrism”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mahjong City Tours: Free Mahjong Classic Game”, “Mahjong”, “Christmas Mahjong Solitaire: Holiday Fun”, “Mahjong Seasons - Solitaire”, “Mahjong”, “Sheriff of Mahjong: Match tiles & restore a town”, “Mahjong”, “Mahjong Journey: A Tile Match Adventure Quest”, “World Mahjong (original)”, “Mahjongg Dimensions - Original Mahjong Games Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “christmast”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “christmast