"pajaros" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pajaros” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rastreamento sedex”, “fast”, “cesar”, “mortgage”, “purple wallpapers”, “convertidor de unidades”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “pajaros” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pajaros from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| jaulas para pajaros | 23 | 8 | 250+ | 75 |
| sonidos de pajaros | 18 | 6 | 250+ | 63 |
| pajaros que cantan | 16 | 3 | 250+ | 46 |
| jaulas de pajaros | 7 | 7 | 250+ | 86 |
| pajaros sonidos | ≤5 | 5 | 250+ | 63 |
The search volume of the core keyword pajaros in Google App Store reached 41, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Angry Birds 2 | angry birds | 59 | 32 |
| 2 |
 |
Angry Birds Friends | big bird | 39 | 17 |
| 3 |
 |
BADLAND | badland | 39 | 45 |
| 4 |
 |
Bird Land Paradise: Pet Shop Game, Play with Bird | bird games | 29 | 12 |
| 5 |
 |
Tonos de pajaros para celular, ringtones pajaros | sonidos de pajaros para celular | ≤5 | 6 |
| 6 |
 |
BirdNET: Bird sound identification | birds by sound | 31 | 30 |
| 7 |
 |
Angry Birds Dream Blast - Toon Bird Bubble Puzzle | gold burd | 23 | 37 |
| 8 |
 |
Angry Birds Evolution 2020 | angry birds epic | 33 | 35 |
| 9 |
 |
Bird Calls, Sounds & Ringtones | bird calls | 26 | 8 |
| 10 |
 |
Angry Birds POP Bubble Shooter | bides | 33 | 50 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| catoons | 72 | 21 | 250+ | 139 |
| bird | 60 | 77 | 250+ | 86 |
| bubbles shooter | 60 | 20 | 250+ | 158 |
| bubul shooter | 60 | 18 | 250+ | 137 |
| bubble shooters | 60 | 17 | 250+ | 148 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
TooToo Boy Show - Funny Cartoons for Kids | tootoo boy cartoon | ≤5 | 30 |
| 2 |
 |
Cartoon App | cartoonapp | 18 | 10 |
| 3 |
 |
Baby Ronnie Rhymes - Nursery & Kids Learning Songs | baby cartoons | 39 | 30 |
| 4 |
 |
The Cat in the Hat Builds That | catinthehat | 45 | 30 |
| 5 |
 |
Kids Puzzles - Wooden Jigsaw #2 | wooden jigsaw | ≤5 | 7 |
| 6 |
 |
Thrill Rush Theme Park | cary elwes | 45 | 54 |
| 7 |
 |
Bunny Pop | rabbit proof fence | 26 | 43 |
| 8 |
 |
Cartoon Photo Effect - Cartoon Art Filter | cartoon art filter photo editor pro | ≤5 | 8 |
| 9 |
 |
Township | township | 47 | 51 |
| 10 |
 |
Cartoon Wars 2 | cartoon wars 2 | 8 | 26 |
These five keywords: “catoons”, “bird”, “bubbles shooter”, “bubul shooter”, “bubble shooters”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TooToo Boy Show - Funny Cartoons for Kids”, “Cartoon App”, “Baby Ronnie Rhymes - Nursery & Kids Learning Songs”, “The Cat in the Hat Builds That”, “Kids Puzzles - Wooden Jigsaw #2”, “Thrill Rush Theme Park”, “Bunny Pop”, “Cartoon Photo Effect - Cartoon Art Filter”, “Township”, “Cartoon Wars 2”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “pajaros”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: