"gins" App Store Keywords Research Case | ASOTools
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"gins" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gins” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “estee lauder”, “bovada”, “vlookup”, “terraforming mars”, “camshaft”, “gratis musica descargar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gins” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gins from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ginseng 48 50 250+ 224
origins 47 37 250+ 126
cards aginst humanity 46 21 250+ 152
oginstagram 41 20 250+ 127
begins 38 44 250+ 217

The search volume of the core keyword gins in Google App Store reached 35, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gin Rummy Plus gin 47 42
2
Gin Rummy Stars - Online Card Game with Friends! bulldog gin 24 46
3
Ginventory - Gin & Tonic Guide gin tasting ≤5 30
4
Gin Rummy - Extra ginrummy pro ≤5 7
5
Gins ginning ≤5 24
6
Gin Rummy Free gin rummy free money ≤5 10
7
Gin Rummy Free! gin 47 42
8
Gin Rummy - Offline Free Card Games remy martin 39 26
9
Grand Gin Rummy: The classic Gin Rummy Card Game grand gin rummy ≤5 14
10
Gin Rummy rumiko tokuda ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
shien 80 29 250+ 179
s h e i n 80 26 250+ 171
shein 78 28 250+ 166
currs 68 64 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 37
4
DiskDigger photo recovery distinguish 45 21
5
Akinator arginator 58 61
6
Wonolo wololo 26 39
7
Hangouts hangouts 68 29
8
Flurv - Meet, Chat, Friend flurv 17 21
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO fighting 50 71
10
SuperVPN Free VPN Client vbn 40 40

These five keywords: “golgil”, “shien”, “s h e i n”, “shein”, “currs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gins”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gins