"mortgage" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mortgage” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “perfection”, “nordstrom card”, “hofer”, “losing”, “yuotube”, “tradutor inglês português”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mortgage” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mortgage from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mortgage claculator 68 2 250+ 22
mortgages calculator 68 1 250+ 22
mortgage calculator 59 33 250+ 21
rocket mortgage 50 46 249 214
mortgage rate 50 2 250+ 22

The search volume of the core keyword mortgage in Google App Store reached 40, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 8 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mortgage by Zillow: Calculator & Rates mortgage claculator 68 2
2
Rocket Mortgage rocket mortgage 50 46
3
Karl's Mortgage Calculator morgage calculator 68 4
4
U.S. Mortgage Calculator u.s. mortgage calculator 12 1
5
Mortgage Calculator - Mortgage Payment Calculator piti mortgage calculator 6 1
6
Mortgage Calculator mortgage calculator malaysia 11 30
7
Mortgage Home Loan Payment Calculator Free home loans calculator 48 1
8
My Mortgage: Mobile mortgage refinanceing 31 1
9
Your Mortgage Online cardinal financial 22 12
10
Mortgage Calculator by QL loan depot 34 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zilliw 78 21 250+ 112
zillow 76 20 250+ 106
morgage calculator 68 4 250+ 27
mortgage claculator 68 2 250+ 22
mortgages calculator 68 1 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 27
2
Apartments & Rentals - Zillow renting apartments 58 11
3
Zillow Rental Manager zillow rental manager 28 39
4
Mortgage by Zillow: Calculator & Rates mortgage claculator 68 2
5
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
6
Zumper - Apartment Rental Finder zumper 40 24
7
Zillow 3D Home Tours zillow 3d home 13 18
8
Premier Agent® zillow premier agent 24 34
9
HotPads Apartments & Home Rentals sapartment 61 56
10
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6

These five keywords: “zilliw”, “zillow”, “morgage calculator”, “mortgage claculator”, “mortgages calculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zillow: Find Houses for Sale & Apartments for Rent”, “Apartments & Rentals - Zillow”, “Zillow Rental Manager”, “Mortgage by Zillow: Calculator & Rates”, “Realtor.com Real Estate: Homes for Sale and Rent”, “Zumper - Apartment Rental Finder”, “Zillow 3D Home Tours”, “Premier Agent®”, “HotPads Apartments & Home Rentals”, “Trulia Real Estate: Search Homes For Sale & Rent”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mortgage”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mortgage