"owls" App Store Keywords Research Case | ASOTools
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"owls" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “owls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gta v”, “hamburger”, “elected”, “financial advisors”, “herbs”, “fry pan”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “owls” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword owls from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
howls 41 20 250+ 119
browls star 39 30 250+ 22
playa bowls 38 13 250+ 61
bowls 37 21 250+ 61
wolf howls 36 14 250+ 97

The search volume of the core keyword owls in Google App Store reached 36, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Furious Owl Simulator owlgames 18 27
2
Wild Owl Bird Family Survival lechuza 41 25
3
Owl Sounds owl sound 29 11
4
Crazy Owls the owls 14 1
5
Clan of Owl owl games 21 13
6
Owl Wallpaper HD owl wallpaper 21 15
7
Owl Wallpapers black owl wallpaper hd ≤5 2
8
Owl Wallpaper HD los buhos 6 1
9
Owl Coloring Pages for Adults owl: discover magic coloring pages for adults ≤5 30
10
Horned Owl Simulator horned owl simulator ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
duolingo 68 34 250+ 200
duolimgo 66 32 250+ 203
dual lingo 66 28 250+ 189
duo lingo 66 28 250+ 175
spenis 63 29 249 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Duolingo: Learn Languages Free duilong 66 39
2
Dictionary for Duolingo dolingo 66 35
3
Vocabulary Manager for Duolingo! duellingo 42 30
4
Learning Spanish : with Duolingo - Survival Guide duolingo spanish 26 9
5
Babbel - Learn Spanish, French & More Languages babbel 49 32
6
Learn Korean, Japanese or Spanish with LingoDeer deerlingo 66 37
7
140+ Duolingo English Test Training duolingo test center ≤5 24
8
DinoLingo: Language learning for kids dingo lingo app ≤5 30
9
Learn Languages with Memrise - Spanish, French memrise 46 26
10
Lingokids - A fun learning adventure lingokids 36 17

These five keywords: “duolingo”, “duolimgo”, “dual lingo”, “duo lingo”, “spenis”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Duolingo: Learn Languages Free”, “Dictionary for Duolingo”, “Vocabulary Manager for Duolingo!”, “Learning Spanish : with Duolingo - Survival Guide”, “Babbel - Learn Spanish, French & More Languages”, “Learn Korean, Japanese or Spanish with LingoDeer”, “140+ Duolingo English Test Training”, “DinoLingo: Language learning for kids”, “Learn Languages with Memrise - Spanish, French”, “Lingokids - A fun learning adventure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “owls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “owls