"tutorial" App Store Keywords Research Case | ASOTools
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"tutorial" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tutorial” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “soft”, “tropes”, “english translate into urdu”, “my jio app”, “the game”, “cannondale”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tutorial” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tutorial from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
python tutorial 43 12 250+ 19
tutorialspoint 36 6 250+ 49
java tutorial 33 12 249 15
javascript tutorial 33 5 250+ 23
make up tutorials 33 1 250+ 21

The search volume of the core keyword tutorial in Google App Store reached 35, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zoomerang - Short Videos oomerang 51 47
2
TUTORIAL EDIT VIDEO KINEMASTER pro kinemaster tutorial trending heart layer editing ≤5 7
3
Tutorial for Android : Quiz and Examples android studios 32 12
4
Spyboy: Ethical Hacking, Pc Tip & Trick's Tutorial black hat hacking 23 10
5
Learn All Computer Science Tutorial Offline 2020 ⭐ computing 61 20
6
Eye makeup tutorials: step by step アイメイク 23 10
7
Makeup Tutorial step by step make up tutorials 33 1
8
Learn Android Tutorial - Android App Development app tutorial app ≤5 30
9
Learn Ethical Hacking - Ethical Hacking Tutorials hack 52 67
10
Learn python : python tutorial python video tutorial app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zooming 88 18 250+ 153
adwords google 66 46 249 205
itunse 66 39 248 186
analytics google 66 28 248 137
draws 66 26 250+ 134

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZOOM Cloud Meetings zoom 88 77
2
Zoomerang - Short Videos oomerang 51 47
3
Zoom Rooms zoom rooms 33 12
4
Mega Zoom Camera - xZoom zoom camera 28 18
5
Zoom for Intune zung 43 51
6
HD Zoom Camera bridging camera 19 30
7
Zoom Camera Free camma ≤5 30
8
Zoomin: Free Photo Prints, Photo Books and Gifts zoomin live 29 22
9
PZPIC - Pan & Zoom Effect Video from Still Picture zoomyy 88 21
10
Zoom Player zoom zoom player lite ≤5 13

These five keywords: “zooming”, “adwords google”, “itunse”, “analytics google”, “draws”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZOOM Cloud Meetings”, “Zoomerang - Short Videos”, “Zoom Rooms”, “Mega Zoom Camera - xZoom”, “Zoom for Intune”, “HD Zoom Camera”, “Zoom Camera Free”, “Zoomin: Free Photo Prints, Photo Books and Gifts”, “PZPIC - Pan & Zoom Effect Video from Still Picture”, “Zoom Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tutorial”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tutorial