"herbs" App Store Keywords Research Case | ASOTools
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"herbs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “herbs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “a b o”, “pgg”, “spreading”, “passpartout”, “・st”, “rabindra sangeet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “herbs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword herbs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
herbst 39 2 250+ 27
herbs and spices 26 5 250+ 41
spices and herbs 26 4 250+ 41
herbstbilder kostenlos 23 4 250+ 44
medicinal herbs 18 2 250+ 18

The search volume of the core keyword herbs in Google App Store reached 38, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Herbs Dictionary herb 37 44
2
Herbal Home Remedies and Natural Cures herbals 46 3
3
Herbs Encyclopedia herbal tinctures ≤5 25
4
Medicinal Plants & Herbs: Encyclopedia herbes 26 7
5
myRemedy: Medicinal plants and their uses (Free) fitoterapia 29 13
6
Wicca Herbalism herbalism 14 6
7
81 Herbs Healing and Magick herbs in magick 11 10
8
Herbs Guide Lite herbs guide 12 2
9
Spices, Herbs and Their Culinary Uses spices 48 19
10
Herbs and Use (Offline) aphrodisiac herbs ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whildberries 61 30 227 167
ihrab 60 36 250+ 192
natural 58 66 250+ 26
gardener 55 14 250+ 35
iherb 54 36 250+ 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Universe Wish - Energetic Wish Fulfillment Tool desejo 23 17
2
Good App, Self Improvement & Personal Growth app good app 12 9
3
Gratitude - Journal App, Daily Zen & Affirmations gratitude 41 30
4
All in one shopping app shoppers+ lakeside collection catalog 14 25
5
Mnemocon- Improve memory. Intelligence brain games повышение внимательности ≤5 14
6
Quitzilla: Sobriety Counter & Bad Habits addication 48 39
7
Avocation - Habit Tracker чеклисты 23 21
8
iHerb ihrab 60 36
9
Heinz Baby: первый прикорм heinz 23 33
10
Интернет-магазин Сима-ленд — всё по оптовым ценам sima-land, ooo ≤5 30

These five keywords: “whildberries”, “ihrab”, “natural”, “gardener”, “iherb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Universe Wish - Energetic Wish Fulfillment Tool”, “Good App, Self Improvement & Personal Growth app”, “Gratitude - Journal App, Daily Zen & Affirmations”, “All in one shopping app shoppers+”, “Mnemocon- Improve memory. Intelligence brain games”, “Quitzilla: Sobriety Counter & Bad Habits”, “Avocation - Habit Tracker”, “iHerb”, “Heinz Baby: первый прикорм”, “Интернет-магазин Сима-ленд — всё по оптовым ценам”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “herbs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “herbs