"overcoming" App Store Keywords Research Case | ASOTools
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"overcoming" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “overcoming” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “drogaria araujo”, “kelloggs”, “demos”, “grades”, “scholar”, “washed”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “overcoming” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword overcoming from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
overcoming anxiety ≤5 2 250+ 45
overcoming fear yoga activity ≤5 30 250+ 218
my overcoming obstacles ≤5 30 250+ 102
overcoming by faith ministries inc ≤5 30 249 240
overcoming pain based on emdr ≤5 30 249 238

The search volume of the core keyword overcoming in Google App Store reached 45, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Overcoming Low Self-Esteem low self esteem 29 3
2
Overcoming trellisys.net ≤5 30
3
Overcoming Anxiety overcoming anxiety ≤5 2
4
Overcoming Depression overcoming depression ≤5 2
5
Overcome Your Fears overcome fear 14 8
6
Boost Your Self Confidence confident 33 12
7
Overcome Porn: The 40 Day Challenge overcome 29 23
8
Overcoming By Faith Ministries voices of faith ministries ≤5 30
9
How To Overcome Shyness shyness 28 34
10
Overcoming Depression overcoming depression ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whaas up 68 23 250+ 168
waths up 68 23 250+ 151
fasting 62 51 249 52
pelaton 61 46 249 215
peloton 61 24 250+ 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
What's Up? - A Mental Health App catharsis 46 51
3
UP Faith & Family faith 40 58
4
What's up, stranger? what's up today ≤5 22
5
What's up what ups ≤5 30
6
WhatsApp Business busines 60 68
7
WhatsKit what s app tools ≤5 9
8
UP® – Smart Coach for Health jawbone 28 23
9
Whats Web wssup web 100 21
10
Whats Web wa web 78 30

These five keywords: “whaas up”, “waths up”, “fasting”, “pelaton”, “peloton”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “What's Up? - A Mental Health App”, “UP Faith & Family”, “What's up, stranger?”, “What's up”, “WhatsApp Business”, “WhatsKit”, “UP® – Smart Coach for Health”, “Whats Web”, “Whats Web”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “overcoming”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “overcoming