"our house" App Store Keywords Research Case | ASOTools
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"our house" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “our house” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “araba yarışları”, “patri”, “pepa pig”, “addams family”, “wix.com”, “emoji text”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “our house” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword our house from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pour house 28 33 250+ 229
build your house ≤5 15 250+ 169
harbour house crabs ≤5 30 250+ 245
how to paint your house - smart tips ≤5 30 250+ 62
design your house ≤5 10 250+ 138

The search volume of the core keyword our house in Google App Store reached 31, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 245 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Town: Home Dollhouse: Kids Play Life house game mt 46 37
2
Home Design Dreams - Design My Dream House Games casas 47 38
3
Keep Your House Clean - Girls Home Cleanup Game clean bathrooms 28 3
4
My Pretend Home & Family - Kids Play Town Games! the family upstairs 21 39
5
Dream House Craft: Design & Block Building Games in the house game 18 30
6
Our Turtle House tutel app ≤5 30
7
Houseparty hoise 63 34
8
Houzz - Home Design & Remodel houzz 50 16
9
Design My Home Makeover: Words of Dream House Game desing houses 51 16
10
House Designer : Fix & Flip hows 60 56

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 79 247 187
weathercn 100 73 250+ 249
weatheroo 100 73 250+ 248
dweather 100 70 250+ 247
weathering 100 59 250+ 229

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Assistant - Get things done, hands-free siri 60 52
6
Google Meet goofle meets 83 58
7
Google One one 61 85
8
Google Photos images 73 68
9
Google Translate gooletranslet 100 35
10
Google TV (previously Play Movies & TV) movie new 68 13

These five keywords: “googl”, “weathercn”, “weatheroo”, “dweather”, “weathering”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Assistant - Get things done, hands-free”, “Google Meet”, “Google One”, “Google Photos”, “Google Translate”, “Google TV (previously Play Movies & TV)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “our house”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “our house